2022 Ad Solutions portfolio comprises of Audience capabilities.
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| Audience Extension Video | Audience Extension Video | Offsite | Certified, Local Reseller/Tier 3, Major Accounts, National/Tier 1, Regional/Tier 2 | 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, Pre-roll video | ||
| Compare | ||||||
| Dynamic Creative - Brand | Audience | National/Tier 1 | Native (IAB) | 728x90, 300x250, 320x50 | ||
| Featured Offers | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | IAB (300x250, 728x90) | 728x90, 300x250 | |
| Half Page | Retention | Search Form, Style Search Results Page (SLP) | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | Native (IAB) | 300x600 | |
| Headband | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (728X90) | 728x90 | |
| Latest Offers | Promoted Content & Editorial | All available pages | National/Tier 1, Regional/Tier 2 | Native (IAB) | 300x250, 728x90 | |
| Locked Leaderboard | Retention | Search Results | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | IAB (728X90) | 728x90 | |
| Medium Rectangle 300x250 | Audience, Audience Extension Video, Promoted Content & Editorial, Retention | All available pages | Certified, Local Reseller/Tier 3, Major Accounts, National/Tier 1, Regional/Tier 2 | 300x250 | ||
| Shopping Tools Module | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | 300x250, 728x90 | |
| Sponsorships | Audience | Homepage, Used Car Homepage, New Car Homepage, Research Landing Page | National/Tier 1 | Native (Non-IAB) | Custom | |
| Superliner - Shopping Tools Module | Retention | Search Results, Vehicle listings pages | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Native (Non-IAB) | 728x200, 306x435 | |
| Superliner - Standard | Retention | Search Results | Certified, Local Reseller/Tier 3, Major Accounts, National/Tier 1, Regional/Tier 2 | Native (Non-IAB) | 728x200, 306x435 | |
| SuperHero - Editor Review Quote | Audience | Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page | National/Tier 1 | Native (Non-IAB) | 1300x475 | |
| SuperHero - OEM Message | Audience | Homepage, Used Car Homepage, New Car Homepage, Car Research Browse Landing Page | National/Tier 1 | Native (Non-IAB) | Custom | |
| SuperHero - OEM Video | Audience | Homepage, Used Car Homepage, New Car Homepage, Research Landing Page | National/Tier 1 | Native (Non-IAB) | Custom | |
| Tout Ad | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | 300x250 |
| Ad Size | Multiple Ad Sizes |
| Advertising Opportunity | Certified, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars for Sale (Inventory Listings), Certified Vehicle Auto Shoppers, New Car Auto Shoppers, Used Car Shoppers |
| Ad Type | Custom, Rich Media, Standard IAB, Standard Mobile MMA |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | Always-on, High-Impact, Lower-Funnel, Segment, Upper-Funnel |
| Availability | 2023 |
