Master OEM Ad Solutions Portfolio – 2019
How It Works
Onsite Ad Sizes Available are: Custom components, 110×30, 1024×682, 110×30, 1100×550, 1100×390, 248×225, 300×175, 300×250, 300×600, 306×435, 320×50, 320×250, 728×200, 728×90, 300×175, 990×233, 316×320, 1024×682 header, make landing page header 1300×300 & 400×50, featured article, make logo, tool tip, 1300×475
Audience Extension Ad Sizes Available are: 160×600, 250×250, 300×250, 300×600, 320×50, 320×480, 468×60, 728×90, 768×1024
2019 Ad Solutions portfolio comprises of:
Homepage
- Certified Pre-Owned (CPO) Education Sponsorship
- 248×225, 1024×682, 300×250, 320×50, 728×90, Featured Article, Make Logo, Tool Tip
- Homepage Premium Offsite: Brand Converter
- Homepage Hero (1300×475), Search Links, Homepage Companion Ad Liner (728×90, 320×50), SRP Leaderboard (728×90, 320×50), Spotlight (728×200, 306×435), Advanced Search Form (300×600), make/model links + OEM logo, various
- Homepage Premium Onsite: Endemic Converter
- 1300×475, 2×2, 3×3, 300×250, 300×600, 306×435, 320×50, 728×90, Custom, Search Links
- Momentum
- Hero, Pre-populated Search Links, Homepage Companion Ad (728×90, 320×50), Leaderboard (Desktop/Tablet: 728×90 & Mobile: 320×50), Superliner, previously known as Spotlight (Desktop/Tablet: 728×200 & Mobile: 306×435), 300×250, 320×50, 300×600, 728×90
Inventory Search
- Certified Filter
- 110×30 tile & modal with copy and three click links
- Certified Partnership
- Certified Tile: 110×30 (Pages: Search Results & Vehicle Details Pages), Text link on Warranty Details page Tile is 110×30 or 440×120
- Certified Warranty Indicator
- Custom. Product Display Details: Warranty Indicator Graphic Display Displays within the Certified Warranty Tab
- Conquest
- 300×250, 300×600, 728×90, Spotlight (728×200, 306×435), 320×50, various
- Half Page
- 300×600
- Inventory Search: 300×175
- 300×175, available option 300×250
- Inventory Search: Medium Rectangle
- 300×250
- Premium Audience/Contextual Bundle
- 300×250, 728×90, 320×50, 320×90, 306×435, 728×200, 933×233
- Locked Leaderboard
- Desktop/Tablet: 728×90 & Mobile: 320×50
- Superliners, previously Premium Spotlight | Spotlight
- Desktop/Tablet: 728×200 & Mobile: 306×435
- Retention Package
- Make Page Hero (990×233), 300×250, 300×600, Spotlight: Desktop/Tablet: 728×200 & Mobile: 306×435, Leaderboard: Desktop / Tablet: 728×90, Mobile: 320×50, Mobile App 320×50 + Upgrade Options
Sponsorship
- Autotrader Classics Sponsorship
- 728×90, 300×250
- Certified Segment Sponsorship
- 300×250, Homepage (premium upgrade) Style Selector, 728×90, 320×50, 306×435, 728×200
- New Car Education Sponsorship
- Hero (1024×682), 300×250, 300×600, Make Logo, Locked Article, Offsite, 728×90, 320×50, 320×90
- New Car Segment Sponsorships
- 990×233, 300×250, 320×50, 300×600, 728×90, 306×435, 728×200, 728×90, Homepage Segment Selector, Search Results Page Suggested Filter Sponsorship, Various Upgrade Options
Audience
- Audience Extension
- 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
- Personalized Shopper Profiles
- 300×250, 728×90, 160×600, 320×50, 300×600
- Premium Audience/Contextual Bundle
- 300×250, 728×90, 320×50, 320×90, 306×435, 728×200, 933×233
- Programmatic
- Custom, 300×175, 300×250, 300×600, 160×600, 320×50, 728×90
- Promoted Content Package
- 316×320
Ad Size
Multiple Ad Sizes
Ad Specs
- Audience Extension
- Certified Pre-Owned (CPO) Education Sponsorship
- Half Page
- Inventory Search – 300×175
- Inventory Search – 300×250
- Leaderboard
- Leaderboard – Inline
- Medium Rectangle – 300×250
- Mobile 320×50
- New Car Education Sponsorship
- Superliners
- Premium Leaderboard | Listings Liner
- Certified Filter
- Certified Partnership
- Certified Warranty Indicator
- Momentum
- Certified Pre-Owned (CPO) Advantage
- Body Style Sponsorship
- Hero Sponsorship
- Programmatic Inventory Search Module 300×175
- Programmatic Native Spotlight Desktop
- Segment & Make Collection Page
- Suggested Filter Sponsorship (upgrade the New Car Segment Sponsorship)
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|
- Partner:
- KBB
- Ad Specs:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
Enhancements
Ad Specs
Last updated: July 29, 2019
Ad Specs
- Audience Extension
- Certified Pre-Owned (CPO) Education Sponsorship
- Half Page
- Inventory Search – 300×175
- Inventory Search – 300×250
- Leaderboard
- Leaderboard – Inline
- Medium Rectangle – 300×250
- Mobile 320×50
- New Car Education Sponsorship
- Superliners
- Premium Leaderboard | Listings Liner
- Certified Filter
- Certified Partnership
- Certified Warranty Indicator
- Momentum
- Certified Pre-Owned (CPO) Advantage
- Body Style Sponsorship
- Hero Sponsorship
- Programmatic Inventory Search Module 300×175
- Programmatic Native Spotlight Desktop
- Segment & Make Collection Page
- Suggested Filter Sponsorship (upgrade the New Car Segment Sponsorship)