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Master OEM Ad Solutions Portfolio – 2020

How It Works

2020 Ad Solutions portfolio comprises of:

Homepage

Inventory Search

Sponsorship

Audience

  • Audience Extension
    • 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
  • Programmatic
    • Custom, 300×175, 300×250, 300×600, 160×600, 320×50, 728×90, 728×200, 306×435
  • Promoted Content Package
    • 316×320

Ad Size

Multiple Ad Sizes

Details

Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Asset Inclusions

Last updated: May 26, 2020

Business Rules

Last updated: May 26, 2020
  Master Portfolio - 2020
Funnel Check Out Ad Solution/Package
Supersection
Platform Check Out Ad Solution/Package
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Local Reseller/Tier 3
Motorcycle
Auto-Related
Major Accounts
Programmatic
Pages
Check Out Ad Solution/Package
Segments Check Out Ad Solution/Package
Duration Check Out Ad Solution/Package
Ad Type Check Out Ad Solution/Package
Geography Check Out Ad Solution/Package
Ad Serving Check Out Ad Solution/Package
Ad Size

The following sizes apply:

  • Check Out Ad Solution/Package
Ad Size Upgrade Options
Lead Time Check Out Ad Solution/Package