OEM Solutions
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Master OEM Ad Solutions Portfolio – 2020

How It Works

2020 Ad Solutions portfolio comprises of:

Homepage

Inventory Search

Sponsorship

Audience

  • Audience Extension
    • 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
  • Programmatic
    • Custom, 300×175, 300×250, 300×600, 160×600, 320×50, 728×90, 728×200, 306×435
  • Promoted Content Package
    • 316×320

Ad Size

Multiple Ad Sizes

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Asset Inclusions

Last updated: November 28, 2019

Business Rules

Last updated: November 28, 2019
 
Funnel
Supersection
Platform
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Local Reseller/Tier 3
Motorcycle
Auto-Related
Major Accounts
Programmatic
Pages
Segments
Duration
Ad Type
Geography
Ad Serving
Ad Size
Ad Size Upgrade Options
Lead Time