Locked Leaderboard

Partner:

KBB

Requirements:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

General Guidelines for 728x90 (desktop breakpoints):

General Guidelines 728×90 (desktop breakpoints):

• Initial load max file size: 150K
• Subload max file size: 300K
• User-initiated load max file size: 200K
• Alternate image max file size: 100K
• Text Links: 0-3 links; max 25 characters

Content & Messaging: New, Used, or Certified

Video Enabled

• Format: MP4, and WebM
• Host-Initiated Auto Play:
  • Max duration: 15 seconds
  • Max file size: 1.1MB
• User-Initiated Play:
  • Recommended duration: Unlimited
  • Max file size: 10MB
• File quality: Recommended 24 fps minimum

Note: Video must contain toggles to Play/Pause, Audio On/Off and include a progress bar. Audio is user-initiated; default state is muted. Video/animation/audio should cease once pause or stop has been clicked. All animation/audio should stop upon exit click.

Audio Enabled:

• Available on click only
• Audio defaults to “off”
• Mute button required
• 30 seconds Maximum length
• Mp3

Animation: 3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load

Other Information: Opportunities may exist to target regionally

General Guidelines for 320x50 (Mobile Breakpoints):

General Guidelines 320×50 (Mobile Breakpoints):

• No expansion allowed
• No animation allowed
• Max initial load size – 50kb
• Subload max file size – 100k
• Acceptable formats: GIF, JPG, PNG
• Ad unit content must be clearly distinguishable from normal webpage content

Video enabled: no

Audio enabled: no

Animation: no

Rich Media: no

Ad Specs

• Leaderboard
• Mobile 320×50

View the Ad Specs Directory ›

• All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.