Locked Leaderboard – 2019
How It Works
The Premium Leaderboard | Listing Liners are standard ads, pinned on the highly trafficked Search Results Page across desktop and mobile giving advertisers a great opportunity to showcase specific models and influence consideration with highly qualified shoppers.
Ad Size
Desktop/Tablet: 728x90 & Mobile: 320x50
Ad Specs
Image Gallery
Details
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|
- Product Details:
Product approval required for all custom ads not built by Autotrader.
- Partner:
- KBB
- General Guidelines for 728x90 (desktop breakpoints):
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
General Guidelines 728×90 (desktop breakpoints):
- Initial load max file size: 150K
- Subload max file size: 300K
- User-initiated load max file size: 200K
- Alternate image max file size: 100K
- Text Links: 0-3 links; max 25 characters
Content & Messaging: New, Used, or Certified
Video Enabled
- Format: MP4, and WebM
- Host-Initiated Auto Play:
- Max duration: 15 seconds
- Max file size: 1.1MB
- User-Initiated Play:
- Recommended duration: Unlimited
- Max file size: 10MB
- File quality: Recommended 24 fps minimum
Note: Video must contain toggles to Play/Pause, Audio On/Off and include a progress bar. Audio is user-initiated; default state is muted. Video/animation/audio should cease once pause or stop has been clicked. All animation/audio should stop upon exit click.
Audio Enabled:
- Available on click only
- Audio defaults to “off”
- Mute button required
- 30 seconds Maximum length
- Mp3
Animation: 3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load
Other Information: Opportunities may exist to target regionally
- General Guidelines for 320x50 (Mobile Breakpoints):
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
General Guidelines 320×50 (Mobile Breakpoints):
- No expansion allowed
- No animation allowed
- Max initial load size – 50kb
- Subload max file size – 100k
- Acceptable formats: GIF, JPG, PNG
- Ad unit content must be clearly distinguishable from normal webpage content
Video enabled: no
Audio enabled: no
Animation: no
Rich Media: no
- Advertiser:
-
National/Tier 1, Regional/Tier 2, Certified, Major Accounts
- Page(s):
-
Search Results
Enhancements
Ad Specs
Asset Inclusions
Business Rules
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
| Locked Leaderboard + MMA | |
|---|---|
| Funnel |
Lower Funnel |
| Supersection |
Used New |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Certified Major Accounts |
| Pages |
Search Results |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
10 business days |