OEM Solutions

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How It Works

Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.

Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.

Ad Size

728x90, 320x50



All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

General Guidelines for 728x90 (desktop breakpoints)

General Guidelines 728×90 (desktop breakpoints):

  • Initial load max file size: 150K
  • Subload max file size: 300K
  • User-initiated load max file size: 200K
  • Alternate image max file size: 100K
  • Text Links: 0-3 links; max 25 characters

Content & Messaging: New, Used, or Certified

Video Enabled

  • Format: MP4, and WebM
  • Host-Initiated Auto Play:
    • Max duration: 15 seconds
    • Max file size: 1.1MB
  • User-Initiated Play:
    • Recommended duration: Unlimited
    • Max file size: 10MB
  • File quality: Recommended 24 fps minimum

Note: Video must contain toggles to Play/Pause, Audio On/Off and include a progress bar. Audio is user-initiated; default state is muted. Video/animation/audio should cease once pause or stop has been clicked. All animation/audio should stop upon exit click.

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3

Animation: 3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load

Other Information: Opportunities may exist to target regionally

General Guidelines for 320x50 (Mobile Breakpoints)

General Guidelines 320×50 (Mobile Breakpoints):

  • No expansion allowed
  • No animation allowed
  • Max initial load size – 50kb
  • Subload max file size – 100k
  • Acceptable formats: GIF, JPG, PNG
  • Ad unit content must be clearly distinguishable from normal webpage content

Video enabled: no

Audio enabled: no

Animation: no

Rich Media: no


Asset Inclusions

Last updated: July 12, 2021

Business Rules

Last updated: July 12, 2021
  Locked Leaderboard
Funnel Lower Funnel
Supersection Used
Platform Desktop
Advertiser(s) National/Tier 1
Regional/Tier 2
Major Accounts
Search Results
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 728x90
Option to Serve 3rd Party


Lead Time 10 business days