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How It Works
Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.
Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.
Ad Size
728x90, 320x50
Ad Specs
Image Gallery
Tier 2 Tier 3
Details
Partner |
KBB |
Requirements |
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio. |
General Guidelines for 728x90 (desktop breakpoints) |
General Guidelines 728×90 (desktop breakpoints):
Content & Messaging: New, Used, or Certified Video Enabled
Note: Video must contain toggles to Play/Pause, Audio On/Off and include a progress bar. Audio is user-initiated; default state is muted. Video/animation/audio should cease once pause or stop has been clicked. All animation/audio should stop upon exit click. Audio Enabled:
Animation: 3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load Other Information: Opportunities may exist to target regionally |
General Guidelines for 320x50 (Mobile Breakpoints) |
General Guidelines 320×50 (Mobile Breakpoints):
Video enabled: no Audio enabled: no Animation: no Rich Media: no |
Enhancements
Ad Specs
Asset Inclusions
Business Rules
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All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
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Funnel |
Lower Funnel |
Supersection |
Used New |
Platform |
Desktop Tablet |
Advertiser(s) | National/Tier 1 Regional/Tier 2 Certified Major Accounts |
Pages |
Search Results |
Segments | None |
Duration | 1 month |
Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
Geography |
National |
Ad Serving |
Third Party Site-served, agency tracking tags optional |
Ad Size |
The following sizes apply:
|
Option to Serve 3rd Party |
Yes |
Lead Time |
10 business days |