OEM Solutions

Locked Leaderboard + MMA

How It Works

Generate awareness and consideration for your brand as shoppers are nearing the transact stage with accessing listings on the search results page.

Influence and persuade shoppers as they near the endpoint in their shopping journey across Autotrader desktop and mobile devices.

Ad Size

728x90, 320x50

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Partner:
KBB
Requirements:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Ad Specs

Last updated: December 11, 2019

Asset Inclusions

Last updated: December 11, 2019

Business Rules

Last updated: December 11, 2019
  Locked Leaderboard + MMA
Funnel Lower Funnel
Supersection Used
New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Major Accounts
Pages
Search Results
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 320x50
  • 728x90
Ad Size Upgrade Options
Lead Time 10 business days