OEM Solutions

Leaderboard Inline – 2018

The Premium Leaderboard | Listings Liners with the Find-Your-Car ad placements provides advertising exposure in the highly trafficked search path, where in-market shoppers are viewing inventory of specific makes and models. It gives advertisers the opportunity to showcase specific models and influence consideration within search results across all devices.

Ad Size

Desktop/Tablet: 728x90 & Mobile: 320x50

Download Ad Specs:
Leaderboard – 728×90
Mobile 320×50
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.


General Guidelines 728×90 (desktop breakpoints):

  • Initial load max file size: 150K
  • Subload max file size: 300K
  • User-initiated load max file size: 200K
  • Expansion permitted: Pushdown functionality required (no expanding functionality)
  • Full Expanded WxH: 728 x 315
  • Alt Image Max File Size: 100k
  • Text Links: 0-3 links; max 25 characters

Content & Messaging:

New, Used, or Certified

Video Enabled:

  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
    • webm, ogg – preferred
  • Progressive download
    • True streaming – preferred
  • Stop & Start buttons required

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • Mp3


3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of subload

Other Information:

Opportunities may exist to target regionally

General Guidelines 320×50 (Mobile Breakpoints):

  • No expansion allowed
  • No animation allowed
  • Max initial load size – 50kb
  • Subload max file size – 100k
  • Acceptable formats: GIF, JPG, PNG
  • Ad unit contwnet must be clearly distinguishable from normal webpage content

Video enabled: no

Audio enabled: no

Animation: no

Rich Media: no




Tier 1, Tier 2, Certified


Search Results

Product Details:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.