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Inventory Search 300×175 – 2019

How It Works

Educate shoppers on multiple makes and models by providing them with contextual messaging in a custom ad format.

Ad Size

300x175

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Advertiser:

Tier 1; Tier 2; Certified

Ad Size:

300 x 175 (Custom)

  • Alternate Option: 300×250

Custom Unit:

  • Site-Served
  • Initial download, maximum file size: 20k
  • Expansion NOT permitted
  • Max File Size: 20k
  • Images: OEM Logo only
    • Border required; No vehicle or other images permitted; Contextual look & feel
    • Any file format for the logo is fine (i.e. EPS, JPG, PSD, etc) as long as it has a transparent background or the logo can easily be removed from the background
  • Maximum number of text links: 20
    • Recommended 5 text links maximum
  • Text link character limit: 30

Alternatives:

1. Static creative accepted in 300×175

  • Third party served
  • Maximum file size: 20k
  • No animation; no expansion
  • Adhere to submission guidelines

2. IAB 300×250 accepted

Assets Required:

Custom Unit

  • OEM Logo
  • Impression and click tags

Alternative:

  • Third party tag

 

Page(s):

Search Form

Enhancements

Asset Inclusions

Last updated: July 17, 2019

Business Rules

Last updated: July 17, 2019

Alternatives: Static creative accepted in 300×175

  • Third party served
  • Maximum file size: 20k
  • No animation; no expansion
  • Adhere to submission guidelines

IAB 300×250 accepted

Adhere to LEAN Ad Standards, as defined by IAB New  Ad Portfolio

  Inventory Search 300x175
Funnel Upper Funnel
Supersection New
Used
Platform Desktop
Tablet
Advertiser(s) National/Tier 1
Regional/Tier 2
Pages
Search Form
Segments None
Duration 1 month
Ad Type Dependent on ad product
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x175
  • 300x250
Ad Size Upgrade Options
Lead Time 10 business days