OEM Solutions

Homepage Takeover – 2020

How It Works

Generate awareness for your vehicle or brand as shoppers begin their shopping journey

Inclusions:

  • Mandatory: Homepage Hero + Search Links | Leaderboard + MMA
  • Optional: Sponsored Article

Ad Size

1x1, 728x90, 320x50

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Homepage Takeover Page Name: Homepage Ad Size: 1x1 Ad Name: Hero, Search Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Takeover Page Name: Homepage Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Takeover Page Name: Homepage Ad Size: 1x1 Ad Name: Sponsored Listings Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Takeover Page Name: Homepage Ad Size: App - 320x50 Ad Name: MMA Ad Serving: Site Served IAB/Custom: IAB
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: November 19, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Homepage Takeover Page Name: Homepage Ad Size: 1x1 Ad Name: Hero, Search Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Takeover Page Name: Homepage Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Takeover Page Name: Homepage Ad Size: 1x1 Ad Name: Sponsored Listings Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Takeover Page Name: Homepage Ad Size: App - 320x50 Ad Name: MMA Ad Serving: Site Served IAB/Custom: IAB

Business Rules

Last updated: November 19, 2019

Please refer to the User Initiated Video Ad Specs: Guidelines for Video Animation

 

  Homepage Takeover
Funnel Upper Funnel
Supersection Homepage
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser(s) National/Tier 1
Pages
Homepage
Segments None
Duration Any
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 728x90
  • 320x50
  • 2x2
  • 3x3
Ad Size Upgrade Options
Lead Time Requires custom schedule