OEM Solutions

Homepage Takeover – 2020

How It Works

Generate awareness for your vehicle or brand as shoppers begin their shopping journey

Inclusions:

  • Mandatory: Homepage Hero + Search Links | Leaderboard + MMA
  • Optional: Sponsored Article

Ad Size

1x1, 728x90, 320x50

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
Homepage Takeover
Ad Size
1x1, Search Links
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Homepage
Included in Package Version
Homepage Takeover
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Homepage
Included in Package Version
Homepage Takeover
Ad Size
1x1 - Sponsored Listings
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Homepage
Included in Package Version
Homepage Takeover
Ad Size
App - MMA 320x50
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: October 4, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Homepage Included in Version: Homepage Takeover Ad Size: 1x1, Search Links Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Homepage Included in Version: Homepage Takeover Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Homepage Included in Version: Homepage Takeover Ad Size: 1x1 - Sponsored Listings Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Homepage Included in Version: Homepage Takeover Ad Size: App - MMA 320x50 Ad Serving: Site Served Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: October 4, 2019

Please refer to the User Initiated Video Ad Specs: Guidelines for Video Animation

 

  Homepage Takeover
Funnel Upper Funnel
Supersection Homepage
Platform Desktop
Tablet
Mobile
Cross-devices
Advertiser(s) National/Tier 1
Pages
Homepage
Segments None
Duration Any
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 728x90
  • 320x50
  • 2x2
  • 3x3
Lead Time Requires custom schedule