Homepage Sponsorship Premium Onsite: Endemic Converter – 2019
How It Works
Awareness and driving onsite shopping engagement.
- High-impact takeover
- Generate awareness for your vehicle or brand as shoppers begin their shopping journey
- The Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience
Opportunity Highlights
- Homepage Hero (1300×475) & Search Links
- Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
- Advanced Search Form Make (2×2) / Model Links (3×3) — impression counts are not tracked
- Upgrades:
- Audience Premium Options – required, pick one (300×250, 728×90, 320×50)
- Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
- Promoted Content
- Audience Premium Offsite
- Audience Premium Options – required, pick one (300×250, 728×90, 320×50)
Ad Size
Hero (1300x475), Homepage Companion Ad Liner (728x90, 320x50), Search Links, OEM Logo, Advanced Search Form (300x600), Leaderboard (728x90, 320x50), Upgrade Audience Premium (300x250, 728x90, 320x50)
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
|
Page Name
Homepage |
Included in Package Version
Homepage Sponsorship |
Ad Size
Homepage Hero (1300x475)+ Search Links |
Ad Serving
Site Served |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
one week |
|
Page Name
Homepage Companion Ad |
Included in Package Version
Homepage Sponsorship |
Ad Size
728x90, 320x50 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
one week |
|
Page Name
Advanced Search Form |
Included in Package Version
Homepage Sponsorship |
Ad Size
Make (2x2)/Model (3x3) Links + OEM logo |
Ad Serving
Site Served |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
one week |
|
Page Name
Upgrade: Audience Premium: Undecided Shopper |
Included in Package Version
Homepage Sponsorship |
Ad Size
300x250, 728x90, 320x50 |
Ad Serving
Third Party |
Tags/Details Required
upgrade |
IAB / Custom
Custom |
Targeting Criteria
one week |
|
Page Name
Upgrade: Audience Premium: New Car Shopper |
Included in Package Version
Homepage Sponsorship |
Ad Size
300x250, 728x90, 320x50 |
Ad Serving
Third Party |
Tags/Details Required
upgrade |
IAB / Custom
Custom |
Targeting Criteria
one week |
|
Page Name
Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper |
Included in Package Version
Homepage Sponsorship |
Ad Size
300x250, 728x90, 320x50 |
Ad Serving
Third Party |
Tags/Details Required
upgrade |
IAB / Custom
Custom |
Targeting Criteria
one week |
|
Page Name
Upgrades: Promoted Content |
Included in Package Version
Homepage Sponsorship |
Ad Size
various |
Ad Serving
Third Party |
Tags/Details Required
upgrade |
IAB / Custom
Custom |
Targeting Criteria
one week |
|
Page Name
Upgrades: Audience Premium Offsite |
Included in Package Version
Homepage Sponsorship |
Ad Size
300x250, 728x90, 320x50 |
Ad Serving
Third Party |
Tags/Details Required
upgrade |
IAB / Custom
Custom |
Targeting Criteria
one week |
- Partner:
- KBB
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
Enhancements
Ad Specs
Last updated: September 12, 2019
Asset Inclusions
Last updated: September 12, 2019
| Page Name | Included in Version | Ad Size | Ad Serving | Tags/Details Required | IAB/Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Page Name: Homepage | Included in Version: Homepage Sponsorship | Ad Size: Homepage Hero (1300x475)+ Search Links | Ad Serving: Site Served | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: one week |
| Page Name: Homepage Companion Ad | Included in Version: Homepage Sponsorship | Ad Size: 728x90, 320x50 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: one week |
| Page Name: Advanced Search Form | Included in Version: Homepage Sponsorship | Ad Size: Make (2x2)/Model (3x3) Links + OEM logo | Ad Serving: Site Served | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: one week |
| Page Name: Upgrade: Audience Premium: Undecided Shopper | Included in Version: Homepage Sponsorship | Ad Size: 300x250, 728x90, 320x50 | Ad Serving: Third Party | Tags/Details Required: upgrade | IAB/Custom: Custom | Targeting Criteria: one week |
| Page Name: Upgrade: Audience Premium: New Car Shopper | Included in Version: Homepage Sponsorship | Ad Size: 300x250, 728x90, 320x50 | Ad Serving: Third Party | Tags/Details Required: upgrade | IAB/Custom: Custom | Targeting Criteria: one week |
| Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper | Included in Version: Homepage Sponsorship | Ad Size: 300x250, 728x90, 320x50 | Ad Serving: Third Party | Tags/Details Required: upgrade | IAB/Custom: Custom | Targeting Criteria: one week |
| Page Name: Upgrades: Promoted Content | Included in Version: Homepage Sponsorship | Ad Size: various | Ad Serving: Third Party | Tags/Details Required: upgrade | IAB/Custom: Custom | Targeting Criteria: one week |
| Page Name: Upgrades: Audience Premium Offsite | Included in Version: Homepage Sponsorship | Ad Size: 300x250, 728x90, 320x50 | Ad Serving: Third Party | Tags/Details Required: upgrade | IAB/Custom: Custom | Targeting Criteria: one week |
Business Rules
Last updated: September 12, 2019
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Homepage Sponsorship Premium Onsite: Endemic Converter | |
|---|---|
| Funnel |
Upper Funnel Offsite |
| Supersection |
Homepage Advanced Search Form Promoted Content |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Homepage Advanced Search Form Audience Premium: Upgrade Promoted Content – Off-Site |
| Segments | None |
| Duration | 1 week minimum |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Site-served, agency tracking tags optional Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
8 weeks |