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Homepage Sponsorship Premium Onsite: Endemic Converter – 2019

How It Works

Awareness and driving onsite shopping engagement.

  • High-impact takeover
  • Generate awareness for your vehicle or brand as shoppers begin their shopping journey
  • The Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience

Opportunity Highlights

  • Homepage Hero (1300×475) & Search Links
  • Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
  • Advanced Search Form Make (2×2) / Model Links (3×3) — impression counts are not tracked
  • Upgrades:
    • Audience Premium Options – required, pick one (300×250, 728×90, 320×50)
      • Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
    • Promoted Content
    • Audience Premium Offsite

 

Ad Size

Hero (1300x475), Homepage Companion Ad Liner (728x90, 320x50), Search Links, OEM Logo, Advanced Search Form (300x600), Leaderboard (728x90, 320x50), Upgrade Audience Premium (300x250, 728x90, 320x50)

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
Homepage Sponsorship
Ad Size
Homepage Hero (1300x475)+ Search Links
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
one week
Page Name
Homepage Companion Ad
Included in Package Version
Homepage Sponsorship
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
one week
Page Name
Advanced Search Form
Included in Package Version
Homepage Sponsorship
Ad Size
Make (2x2)/Model (3x3) Links + OEM logo
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
one week
Page Name
Upgrade: Audience Premium: Undecided Shopper
Included in Package Version
Homepage Sponsorship
Ad Size
300x250, 728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
upgrade
IAB / Custom
Custom
Targeting Criteria
one week
Page Name
Upgrade: Audience Premium: New Car Shopper
Included in Package Version
Homepage Sponsorship
Ad Size
300x250, 728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
upgrade
IAB / Custom
Custom
Targeting Criteria
one week
Page Name
Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper
Included in Package Version
Homepage Sponsorship
Ad Size
300x250, 728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
upgrade
IAB / Custom
Custom
Targeting Criteria
one week
Page Name
Upgrades: Promoted Content
Included in Package Version
Homepage Sponsorship
Ad Size
various
Ad Serving
Third Party
Tags/Details Required
upgrade
IAB / Custom
Custom
Targeting Criteria
one week
Page Name
Upgrades: Audience Premium Offsite
Included in Package Version
Homepage Sponsorship
Ad Size
300x250, 728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
upgrade
IAB / Custom
Custom
Targeting Criteria
one week
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Asset Inclusions

Last updated: September 12, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Homepage Included in Version: Homepage Sponsorship Ad Size: Homepage Hero (1300x475)+ Search Links Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: one week
Page Name: Homepage Companion Ad Included in Version: Homepage Sponsorship Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: one week
Page Name: Advanced Search Form Included in Version: Homepage Sponsorship Ad Size: Make (2x2)/Model (3x3) Links + OEM logo Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: one week
Page Name: Upgrade: Audience Premium: Undecided Shopper Included in Version: Homepage Sponsorship Ad Size: 300x250, 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: upgrade IAB/Custom: Custom Targeting Criteria: one week
Page Name: Upgrade: Audience Premium: New Car Shopper Included in Version: Homepage Sponsorship Ad Size: 300x250, 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: upgrade IAB/Custom: Custom Targeting Criteria: one week
Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper Included in Version: Homepage Sponsorship Ad Size: 300x250, 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: upgrade IAB/Custom: Custom Targeting Criteria: one week
Page Name: Upgrades: Promoted Content Included in Version: Homepage Sponsorship Ad Size: various Ad Serving: Third Party Tags/Details Required: upgrade IAB/Custom: Custom Targeting Criteria: one week
Page Name: Upgrades: Audience Premium Offsite Included in Version: Homepage Sponsorship Ad Size: 300x250, 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: upgrade IAB/Custom: Custom Targeting Criteria: one week

Business Rules

Last updated: September 12, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Homepage Sponsorship Premium Onsite: Endemic Converter
Funnel Upper Funnel
Offsite
Supersection Homepage
Advanced Search Form
Promoted Content
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Homepage
Advanced Search Form
Audience Premium: Upgrade
Promoted Content – Off-Site
Segments None
Duration 1 week minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 320x50
  • 300x250
  • 300x600
  • 1300x475
  • Search Links
  • Make/model links + OEM logo
  • 2x2
  • 3x3
Lead Time 8 weeks