Homepage Sponsorship Premium Onsite: Endemic Converter – 2019
Awareness and driving onsite shopping engagement.
- High-impact takeover
- Generate awareness for your vehicle or brand as shoppers begin their shopping journey
- Newly refreshed Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience
Opportunity Highlights
- Homepage Hero (Responsive) & Search Links
- Homepage Companion Ad 728×90 Liner
- App Home Screen
- Advanced Search Form Make / Model Links
- Audience Premium Options – required, pick one (300×250, 728×90, 320×50, 320×90)
- Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
- Upgrades:
- Promoted Content
- Audience Premium Offsite
Ad Size
Hero (1300x475), Homepage Companion Ad (728x90), 320x50, Search Links, OEM Logo, Advanced Search Form (300x600), Premium Leaderboard / Listing Liners (728x90, 320x50) & Premium Spotlight / Spotlight (306x435, 728x200), Audience premium (300x250, 728x90, 320x50, 320x90)
- Download Ad Specs:
- Hero Sponsorship
- Leaderboard – 728×90
- Mobile 320×50
- Half Page
- Audience Extension
- Premium Leaderboard | Listings Liner
- Premium Spotlight | Spotlight
- Medium Rectangle – 300×250
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
What the Package Includes:
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Homepage | Homepage Hero + Search Links | Custom | one week | |||
| Homepage Companion Ad | 728x90 | IAB | one week | |||
| Mobile App Homepage Ad | 320x50 | IAB | one week | |||
| Advanced Search Form | Make/Model Links + OEM logo | Custom | one week | |||
| Audience Premium: Undecided Shopper | 300x250, 728x90, 320x50, 320x90 | Custom | one week | |||
| Audience Premium: New Car Shopper | 300x250, 728x90, 320x50, 320x90 | Custom | one week | |||
| Audience Premium: Certified Pre-Owned (CPO) Shopper | 300x250, 728x90, 320x50, 320x90 | Custom | one week | |||
| Upgrades: Promoted Content | various | Custom | one week | |||
| Upgrades: Audience Premium Offsite | various | Custom | one week |
- Partner:
- KBB
- Marketing Materials