OEM Solutions

Homepage Sponsorship Premium Onsite: Endemic Converter – 2019

Awareness and driving onsite shopping engagement.

  • High-impact takeover
  • Generate awareness for your vehicle or brand as shoppers begin their shopping journey
  • Newly refreshed Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience

Opportunity Highlights

  • Homepage Hero (Responsive) & Search Links
  • Homepage Companion Ad 728×90 Liner
  • App Home Screen
  • Advanced Search Form Make / Model Links
  • Audience Premium Options – required, pick one (300×250, 728×90, 320×50, 320×90)
    • Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
  • Upgrades:
    • Promoted Content
    • Audience Premium Offsite

 

Ad Size

Hero (1300x475), Homepage Companion Ad (728x90), 320x50, Search Links, OEM Logo, Advanced Search Form (300x600), Premium Leaderboard / Listing Liners (728x90, 320x50) & Premium Spotlight / Spotlight (306x435, 728x200), Audience premium (300x250, 728x90, 320x50, 320x90)

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage    Homepage Hero + Search Links      Custom  one week 
Homepage Companion Ad    728x90      IAB  one week 
Mobile App Homepage Ad    320x50      IAB  one week 
Advanced Search Form    Make/Model Links + OEM logo      Custom  one week 
Audience Premium: Undecided Shopper    300x250, 728x90, 320x50, 320x90      Custom  one week 
Audience Premium: New Car Shopper    300x250, 728x90, 320x50, 320x90      Custom  one week 
Audience Premium: Certified Pre-Owned (CPO) Shopper    300x250, 728x90, 320x50, 320x90      Custom  one week 
Upgrades: Promoted Content    various      Custom  one week 
Upgrades: Audience Premium Offsite    various      Custom  one week 
Partner:
KBB
Marketing Materials