OEM Solutions
Home > Advertising Opportunities > Tier 1 > Homepage Sponsorship Premium Onsite: Endemic Converter – 2019

Homepage Sponsorship Premium Onsite: Endemic Converter – 2019

How It Works

Awareness and driving onsite shopping engagement.

  • High-impact takeover
  • Generate awareness for your vehicle or brand as shoppers begin their shopping journey
  • The Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience

Opportunity Highlights

  • Homepage Hero (1300×475) & Search Links
  • Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
  • Advanced Search Form Make (2×2) / Model Links (3×3) — impression counts are not tracked
  • Upgrades:
    • Audience Premium Options – required, pick one (300×250, 728×90, 320×50)
      • Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
    • Promoted Content
    • Audience Premium Offsite

 

Ad Size

Hero (1300x475), Homepage Companion Ad Liner (728x90, 320x50), Search Links, OEM Logo, Advanced Search Form (300x600), Leaderboard (728x90, 320x50), Upgrade Audience Premium (300x250, 728x90, 320x50)

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Homepage Ad Size: 1300x475 Ad Name: Homepage Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019e Page Name: Homepage Ad Size: 1x1 Ad Name: Search Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Homepage Companion Ad Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Homepage Companion Ad Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Advanced Search Form Ad Size: 2x2 Ad Name: Make Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Advanced Search Form Ad Size: 3x3 Ad Name: Model Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Advanced Search Form Ad Size: 1x1 Ad Name: OEM logo Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Undecided Shopper Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Undecided Shopper Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Undecided Shopper Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: New Car Shopper Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: New Car Shopper Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: New Car Shopper Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Promoted Content Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Audience Premium Offsite Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Audience Premium Offsite Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Audience Premium Offsite Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Asset Inclusions

Last updated: November 25, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Homepage Ad Size: 1300x475 Ad Name: Homepage Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019e Page Name: Homepage Ad Size: 1x1 Ad Name: Search Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Homepage Companion Ad Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Homepage Companion Ad Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Advanced Search Form Ad Size: 2x2 Ad Name: Make Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Advanced Search Form Ad Size: 3x3 Ad Name: Model Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Advanced Search Form Ad Size: 1x1 Ad Name: OEM logo Ad Serving: Site Served IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Undecided Shopper Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Undecided Shopper Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Undecided Shopper Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: New Car Shopper Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: New Car Shopper Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: New Car Shopper Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Promoted Content Ad Size: various Ad Name: various Ad Serving: Third Party IAB/Custom: Custom
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Audience Premium Offsite Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Audience Premium Offsite Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Homepage Sponsorship Premium Onsite: Endemic Converter - 2019 Page Name: Upgrades: Audience Premium Offsite Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 25, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Homepage Sponsorship Premium Onsite: Endemic Converter
Funnel Upper Funnel
Offsite
Supersection Homepage
Advanced Search Form
Promoted Content
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Homepage
Advanced Search Form
Audience Premium: Upgrade
Promoted Content – Off-Site
Segments None
Duration 1 week minimum
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 320x50
  • 300x250
  • 300x600
  • 1300x475
  • Search Links
  • Make/model links + OEM logo
  • 2x2
  • 3x3
Ad Size Upgrade Options
Lead Time 8 weeks