OEM Solutions

Homepage Sponsorship Premium Onsite: Endemic Converter – 2019

Awareness and driving onsite shopping engagement.

  • High-impact takeover
  • Generate awareness for your vehicle or brand as shoppers begin their shopping journey
  • The Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience

Opportunity Highlights

  • Homepage Hero (1300×475) & Search Links
  • Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
  • Advanced Search Form Make (2×2) / Model Links (3×3) — impression counts are not tracked
  • Upgrades:
    • Audience Premium Options – required, pick one (300×250, 728×90, 320×50)
      • Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
    • Promoted Content
    • Audience Premium Offsite

 

Ad Size

Hero (1300x475), Homepage Companion Ad Liner (728x90, 320x50), Search Links, OEM Logo, Advanced Search Form (300x600), Leaderboard (728x90, 320x50), Upgrade Audience Premium (300x250, 728x90, 320x50)

Business Rules

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage  yes  Homepage Hero (1300x475)+ Search Links  Site Served    Custom  one week 
Homepage Companion Ad  yes  728x90, 320x50  Third Party    IAB  one week 
Advanced Search Form  yes  Make (2x2)/Model (3x3) Links + OEM logo  Site Served    Custom  one week 
Upgrade: Audience Premium: Undecided Shopper  upgrade  300x250, 728x90, 320x50  Third Party    Custom  one week 
Upgrade: Audience Premium: New Car Shopper  upgrade  300x250, 728x90, 320x50  Third Party    Custom  one week 
Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper  upgrade  300x250, 728x90, 320x50  Third Party    Custom  one week 
Upgrades: Promoted Content  upgrade  various  Third Party    Custom  one week 
Upgrades: Audience Premium Offsite  upgrade  300x250, 728x90, 320x50  Third Party    Custom  one week 
Partner:
KBB