Homepage Sponsorship Premium Onsite: Endemic Converter – 2019
Awareness and driving onsite shopping engagement.
- High-impact takeover
- Generate awareness for your vehicle or brand as shoppers begin their shopping journey
- The Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience
Opportunity Highlights
- Homepage Hero (1300×475) & Search Links
- Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
- Advanced Search Form Make (2×2) / Model Links (3×3) — impression counts are not tracked
- Upgrades:
- Audience Premium Options – required, pick one (300×250, 728×90, 320×50)
- Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
- Promoted Content
- Audience Premium Offsite
- Audience Premium Options – required, pick one (300×250, 728×90, 320×50)
Ad Size
Hero (1300x475), Homepage Companion Ad Liner (728x90, 320x50), Search Links, OEM Logo, Advanced Search Form (300x600), Leaderboard (728x90, 320x50), Upgrade Audience Premium (300x250, 728x90, 320x50)
Business Rules
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
- Download Ad Specs:
- Hero Sponsorship
- Leaderboard
- Mobile 320×50
- Half Page
- Audience Extension
- Premium Leaderboard | Listings Liner
- Medium Rectangle – 300×250
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
What the Package Includes:
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Homepage | yes | Homepage Hero (1300x475)+ Search Links | Site Served | Custom | one week | |
| Homepage Companion Ad | yes | 728x90, 320x50 | Third Party | IAB | one week | |
| Advanced Search Form | yes | Make (2x2)/Model (3x3) Links + OEM logo | Site Served | Custom | one week | |
| Upgrade: Audience Premium: Undecided Shopper | upgrade | 300x250, 728x90, 320x50 | Third Party | Custom | one week | |
| Upgrade: Audience Premium: New Car Shopper | upgrade | 300x250, 728x90, 320x50 | Third Party | Custom | one week | |
| Upgrade: Audience Premium: Certified Pre-Owned (CPO) Shopper | upgrade | 300x250, 728x90, 320x50 | Third Party | Custom | one week | |
| Upgrades: Promoted Content | upgrade | various | Third Party | Custom | one week | |
| Upgrades: Audience Premium Offsite | upgrade | 300x250, 728x90, 320x50 | Third Party | Custom | one week |
- Partner:
- KBB