OEM Solutions

Homepage Sponsorship Premium Onsite: Endemic Converter – 2019

Awareness and driving onsite shopping engagement.

  • High-impact takeover
  • Generate awareness for your vehicle or brand as shoppers begin their shopping journey
  • Newly refreshed Autotrader Homepage offers a modern, consistent, & optimized cross-platform experience

Opportunity Highlights

  • Homepage Hero (1300×475) & Search Links
  • Homepage Companion Ad: Desktop / Tablet: 728×90, Mobile: 320×50
  • App Home Screen 320×50
  • Advanced Search Form Make (2×2) / Model Links (3×3)
  • Audience Premium Options – required, pick one (300×250, 728×90, 320×50, 320×90)
    • Enhanced Behavioral Targeting – Undecided, New Car Shoppers, New Car Shoppers + Adjacent, Certified Pre-Owned (CPO) Shoppers
  • Upgrades:
    • Promoted Content
    • Audience Premium Offsite

 

Ad Size

Hero (1300x475), Homepage Companion Ad Liner (728x90, 320x50), Homepage Mobile App (320x50), Search Links, OEM Logo, Advanced Search Form (300x600), Leaderboard (728x90, 320x50), Audience premium (300x250, 728x90, 320x50, 320x90)

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage    Homepage Hero (1300x475)+ Search Links  Site Served    Custom  one week 
Homepage Companion Ad    728x90, 320x50  Third Party    IAB  one week 
Mobile App Homepage Ad    320x50  Third Party    IAB  one week 
Advanced Search Form    Make (2x2)/Model (3x3) Links + OEM logo  Site Served    Custom  one week 
Audience Premium: Undecided Shopper    300x250, 728x90, 320x50, 320x90  Third Party    Custom  one week 
Audience Premium: New Car Shopper    300x250, 728x90, 320x50, 320x90  Third Party    Custom  one week 
Audience Premium: Certified Pre-Owned (CPO) Shopper    300x250, 728x90, 320x50, 320x90  Third Party    Custom  one week 
Upgrades: Promoted Content    various  Third Party    Custom  one week 
Upgrades: Audience Premium Offsite    300x250, 728x90, 320x50, 320x90  Third Party    Custom  one week 
Partner:
KBB