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Homepage Sponsorship – Premium Offsite: Brand Converter – 2019

How It Works

High Impact homepage campaign to showcase your new model launch or sales event. Drive qualified shoppers to your website through various call to actions and clickable components.

Driving shopping engagement on the OEMs website.

Includes:

  • Desktop Homepage Hero (1300×475) + Search Links
    • Multiple external click options
      • Hero image clickable on desktop
      • Headline
      • Learn more button
      • OEM logo
  • Homepage Companion Ad Liner: Desktop/Tablet-  728×90, Mobile – 320×50 
  • Advanced Search Form: 300×600
  • Mobile app homepage ad: 320×50
  • Target Undecided Shoppers on the:
    • Advanced Search Form: 300×600
    • Search Result Page Leaderboard: Desktop / Tablet – 728×90, Mobile: 320×50
    • Search Result Page Spotlight: Desktop / Tablet: 728×200, Mobile: 306×435
  • Audience premium (select one profile)
    • Upgrades:
      • Audience Premium Offsite: 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
      • Facebook Audience Extension

 

Ad Size

Homepage Hero (1300x475), Search Links, Homepage Companion Ad Liner (728x90, 320x50), Search Results Page (SRP) Leaderboard (728x90, 320x50), Spotlight (728x200, 306×435), Advanced Search Form (300x600), make/model links + OEM logo, Upgrade options - various

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
Yes
Ad Size
Hero (1300x475) + Search links
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
exclusive
Page Name
Homepage Companion Ad
Included in Package Version
Yes
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
standard
Page Name
Mobile App Homepage
Included in Package Version
Yes
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
exclusive
Page Name
Advanced Search Form
Included in Package Version
Yes
Ad Size
Make/model links + OEM logo
Ad Serving
First Party
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
exclusive
Page Name
Advanced Search Form
Included in Package Version
Yes
Ad Size
300x600
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
standard
Page Name
Search Results Page
Included in Package Version
Yes
Ad Size
Leaderboard (728×90, 320x50)
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
exclusive
Page Name
Search Results Page
Included in Package Version
Yes
Ad Size
Spotlight - (728x90, 306×435)
Ad Serving
First-Party creative (recommended)
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
exclusive
Page Name
Audience Premium Offsite - Upgrade
Included in Package Version
Optional
Ad Size
300x250, 728x90, 320x50, 306x435, 728x200, 990x233
Ad Serving
Third Party | Site-served, agency tracking tags optional
Tags/Details Required
Use Audience Extensions on the YouTube and the Facebook platform, including Instagram
IAB / Custom
IAB, Custom
Targeting Criteria
standard
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Responsive Image Requirements & Breakpoints​:

Content of image must display and focus on an automotive vehicle. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image. Vehicle container alignment 100% centered.

Responsive Breakpoints

  • Height – Desktop – 475px, locked
  • Break Point #1  – 1300px width, #2 at 1024px width, #3 at 768px width
  • Height – Mobile  420px
  • Break Point #4 – 320px width

Enhancements

Asset Inclusions

Last updated: October 4, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Homepage Included in Version: Yes Ad Size: Hero (1300x475) + Search links Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: exclusive
Page Name: Homepage Companion Ad Included in Version: Yes Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: standard
Page Name: Mobile App Homepage Included in Version: Yes Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: exclusive
Page Name: Advanced Search Form Included in Version: Yes Ad Size: Make/model links + OEM logo Ad Serving: First Party Tags/Details Required: IAB/Custom: Custom Targeting Criteria: exclusive
Page Name: Advanced Search Form Included in Version: Yes Ad Size: 300x600 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: standard
Page Name: Search Results Page Included in Version: Yes Ad Size: Leaderboard (728×90, 320x50) Ad Serving: Third Party Tags/Details Required: IAB/Custom: Custom Targeting Criteria: exclusive
Page Name: Search Results Page Included in Version: Yes Ad Size: Spotlight - (728x90, 306×435) Ad Serving: First-Party creative (recommended) Tags/Details Required: IAB/Custom: Custom Targeting Criteria: exclusive
Page Name: Audience Premium Offsite - Upgrade Included in Version: Optional Ad Size: 300x250, 728x90, 320x50, 306x435, 728x200, 990x233 Ad Serving: Third Party | Site-served, agency tracking tags optional Tags/Details Required: Use Audience Extensions on the YouTube and the Facebook platform, including Instagram IAB/Custom: IAB, Custom Targeting Criteria: standard

Business Rules

Last updated: October 4, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Homepage Sponsorship – Premium Offsite: Brand Converter – 2019
Funnel Upper Funnel
Offsite
Supersection Offsite
Homepage
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Regional/Tier 2
Pages
Homepage
Segments None
Duration Dependent on ad product
Ad Type Sponsorship, Exclusive: 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Search Links
  • 728x90
  • 320x50
  • 306x435
  • 300x50
  • 728x200
  • Make/model links + OEM logo

refer to the overview details for the line-items that align as sponsorship / standard

Lead Time 10 business days