Homepage Sponsorship – Premium Offsite: Brand Converter – 2019
How It Works
High Impact homepage campaign to showcase your new model launch or sales event. Drive qualified shoppers to your website through various call to actions and clickable components.
Driving shopping engagement on the OEMs website.
Includes:
- Desktop Homepage Hero (1300×475) + Search Links
- Multiple external click options
- Hero image clickable on desktop
- Headline
- Learn more button
- OEM logo
- Multiple external click options
- Homepage Companion Ad Liner: Desktop/Tablet- 728×90, Mobile – 320×50
- Advanced Search Form: 300×600
- Mobile app homepage ad: 320×50
- Target Undecided Shoppers on the:
- Advanced Search Form: 300×600
- Search Result Page Leaderboard: Desktop / Tablet – 728×90, Mobile: 320×50
- Search Result Page Superliner: Desktop / Tablet: 728×200, Mobile: 306×435
- Audience premium (select one profile)
- Upgrades:
- Audience Premium Offsite: 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
- Facebook Audience Extension
- Upgrades:
Ad Size
Homepage Hero (1300x475), Search Links, Homepage Companion Ad Liner (728x90, 320x50), Search Results Page (SRP) Leaderboard (728x90, 320x50), Spotlight (728x200, 306×435), Advanced Search Form (300x600), make/model links + OEM logo, Upgrade options - various
Image Gallery
Details
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: Brand Converter | Page Name: Homepage | Ad Size: 1300x475 + Search links | Ad Name: Hero, Search Links | Ad Serving: Site Served | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Homepage Companion Ad | Ad Size: 728x90, 320x50 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Brand Converter | Page Name: Mobile App Homepage | Ad Size: 320x50 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Brand Converter | Page Name: Advanced Search Form | Ad Size: Make/model links + OEM logo | Ad Name: links & logo | Ad Serving: First Party | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Advanced Search Form | Ad Size: 300x600 | Ad Name: Filmstrip | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Brand Converter | Page Name: Search Results Page | Ad Size: 728×90, 320x50 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Search Results Page | Ad Size: 728x200, 306×435 | Ad Name: Superliner | Ad Serving: First-Party creative (recommended) | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Audience Premium Offsite - Upgrade | Ad Size: 300x250, 728x90, 320x50, 306x435, 728x200, 990x233 | Ad Name: Various | Ad Serving: Third Party | Site-served, agency tracking tags optional | IAB/Custom: IAB, Custom |
- Partner:
- KBB
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
- Responsive Image Requirements & Breakpoints:
-
Content of image must display and focus on an automotive vehicle. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image. Vehicle container alignment 100% centered.
Responsive Breakpoints
- Height – Desktop – 475px, locked
- Break Point #1 – 1300px width, #2 at 1024px width, #3 at 768px width
- Height – Mobile – 420px
- Break Point #4 – 320px width
Enhancements
Ad Specs
Asset Inclusions
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: Brand Converter | Page Name: Homepage | Ad Size: 1300x475 + Search links | Ad Name: Hero, Search Links | Ad Serving: Site Served | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Homepage Companion Ad | Ad Size: 728x90, 320x50 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Brand Converter | Page Name: Mobile App Homepage | Ad Size: 320x50 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Brand Converter | Page Name: Advanced Search Form | Ad Size: Make/model links + OEM logo | Ad Name: links & logo | Ad Serving: First Party | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Advanced Search Form | Ad Size: 300x600 | Ad Name: Filmstrip | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Brand Converter | Page Name: Search Results Page | Ad Size: 728×90, 320x50 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Search Results Page | Ad Size: 728x200, 306×435 | Ad Name: Superliner | Ad Serving: First-Party creative (recommended) | IAB/Custom: Custom |
| Package Name: Brand Converter | Page Name: Audience Premium Offsite - Upgrade | Ad Size: 300x250, 728x90, 320x50, 306x435, 728x200, 990x233 | Ad Name: Various | Ad Serving: Third Party | Site-served, agency tracking tags optional | IAB/Custom: IAB, Custom |
Business Rules
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Homepage Sponsorship – Premium Offsite: Brand Converter – 2019 | |
|---|---|
| Funnel |
Upper Funnel Offsite |
| Supersection |
Offsite Homepage |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Certified Regional/Tier 2 |
| Pages |
Homepage |
| Segments | None |
| Duration | Dependent on ad product |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
refer to the overview details for the line-items that align as sponsorship / standard |
| Ad Size Upgrade Options |
refer to the overview details for the line-items that align as sponsorship / standard |
| Lead Time |
10 business days |