OEM Solutions
Home > Advertising Opportunities > Certified > Homepage Sponsorship – Premium Offsite: Brand Converter – 2019

Homepage Sponsorship – Premium Offsite: Brand Converter – 2019

How It Works

High Impact homepage campaign to showcase your new model launch or sales event. Drive qualified shoppers to your website through various call to actions and clickable components.

Driving shopping engagement on the OEMs website.

Includes:

  • Desktop Homepage Hero (1300×475) + Search Links
    • Multiple external click options
      • Hero image clickable on desktop
      • Headline
      • Learn more button
      • OEM logo
  • Homepage Companion Ad Liner: Desktop/Tablet-  728×90, Mobile – 320×50 
  • Advanced Search Form: 300×600
  • Mobile app homepage ad: 320×50
  • Target Undecided Shoppers on the:
    • Advanced Search Form: 300×600
    • Search Result Page Leaderboard: Desktop / Tablet – 728×90, Mobile: 320×50
    • Search Result Page Spotlight: Desktop / Tablet: 728×200, Mobile: 306×435
  • Audience premium (select one profile)
    • Upgrades:
      • Audience Premium Offsite: 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
      • Facebook Audience Extension

 

Ad Size

Homepage Hero (1300x475), Search Links, Homepage Companion Ad Liner (728x90, 320x50), Search Results Page (SRP) Leaderboard (728x90, 320x50), Spotlight (728x200, 306×435), Advanced Search Form (300x600), make/model links + OEM logo, Upgrade options - various

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
Yes
Ad Size
Hero (1300x475) + Search links
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
exclusive
Page Name
Homepage Companion Ad
Included in Package Version
Yes
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
standard
Page Name
Mobile App Homepage
Included in Package Version
Yes
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
exclusive
Page Name
Advanced Search Form
Included in Package Version
Yes
Ad Size
Make/model links + OEM logo
Ad Serving
First Party
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
exclusive
Page Name
Advanced Search Form
Included in Package Version
Yes
Ad Size
300x600
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
standard
Page Name
Search Results Page
Included in Package Version
Yes
Ad Size
Leaderboard (728×90, 320x50)
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
standard
Page Name
Search Results Page
Included in Package Version
Yes
Ad Size
Spotlight - (728x90, 306×435)
Ad Serving
First-Party creative (recommended)
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
standard
Page Name
Audience Premium Offsite - Upgrade
Included in Package Version
Optional
Ad Size
300x250, 728x90, 320x50, 306x435, 728x200, 990x233
Ad Serving
Third Party | Site-served, agency tracking tags optional
Tags/Details Required
Use Audience Extensions on the YouTube and the Facebook platform, including Instagram
IAB / Custom
IAB, Custom
Targeting Criteria
standard
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Responsive Image Requirements & Breakpoints​:

Content of image must display and focus on an automotive vehicle. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image. Vehicle container alignment 100% centered.

Responsive Breakpoints

  • Height – Desktop – 475px, locked
  • Break Point #1  – 1300px width, #2 at 1024px width, #3 at 768px width
  • Height – Mobile  420px
  • Break Point #4 – 320px width

Enhancements