OEM Solutions

Homepage Sponsorship – Premium Offsite: Brand Converter – 2019

High Impact homepage campaign to showcase your new model launch or sales event. Drive qualified shoppers to your website through various call to actions and clickable components.

Driving shopping engagement on the OEMs website.

Includes:

  • Desktop Homepage Hero + Search Links
    • Multiple external click options
      • Hero image clickable on desktop
      • Headline
      • Learn more button
      • OEM logo
  • Optimized Homepage IAB placement 728×90
  • Advanced Search Form 300×600
  • Mobile app homepage ad 
  • Target Undecided Shoppers on the:
    • Advanced Search Form (300×600)
    • Search Result Page Premium Leaderboard / Listing Liner 728×90, 320×50
    • Search Result Page Premium Spotlight / Spotlight – 728×200, 306×435
  • Audience premium (select one profile)
    • Upgrades:
      • Audience Premium Offsite
      • Facebook Audience Extension

 

Ad Size

hero, search links, 728x90, 320x50, 306×435, 300x600, make/model links + OEM logo, various

Download Ad Specs:
Leaderboard – 728×90
Mobile 320×50
Premium Leaderboard | Listings Liner
Premium Spotlight | Spotlight
Half Page
Hero Sponsorship
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Responsive Image Requirements & Breakpoints​:

Content of image must display and focus on an automotive vehicle. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image. Vehicle container alignment 100% centered.

Responsive Breakpoints

  • Height – Desktop – 475px, locked
  • Break Point #1  – 1300px width, #2 at 1024px width, #3 at 768px width
  • Height – Mobile  420px
  • Break Point #4 – 320px width
What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage    Hero + Search links      Custom  exclusive 
Homepage    728x90      IAB  standard 
Mobile App Homepage    320x50      IAB  exclusive 
Advanced Search Form    Make/model links + OEM logo      Custom  exclusive 
Advanced Search Form    300x600      IAB  standard 
Advanced Search Results Page    Premium Leaderboard / Listing Liner 728×90, 320x50      Custom  standard 
Advanced Search Results Page    Premium Spotlight / Spotlight - 728x90, 306×435      Custom  standard 
Audience Premium - required    various      IAB  standard 
Audience Premium Offsite - Upgrade    various      IAB  standard 
Facebook Audience Extension - Upgrade    various      IAB  standard 
Partner:
KBB
Marketing Materials