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Homepage Sponsorship – Premium Offsite: Brand Converter – 2019

How It Works

High Impact homepage campaign to showcase your new model launch or sales event. Drive qualified shoppers to your website through various call to actions and clickable components.

Driving shopping engagement on the OEMs website.

Includes:

  • Desktop Homepage Hero (1300×475) + Search Links
    • Multiple external click options
      • Hero image clickable on desktop
      • Headline
      • Learn more button
      • OEM logo
  • Homepage Companion Ad Liner: Desktop/Tablet-  728×90, Mobile – 320×50 
  • Advanced Search Form: 300×600
  • Mobile app homepage ad: 320×50
  • Target Undecided Shoppers on the:
    • Advanced Search Form: 300×600
    • Search Result Page Leaderboard: Desktop / Tablet – 728×90, Mobile: 320×50
    • Search Result Page Superliner: Desktop / Tablet: 728×200, Mobile: 306×435
  • Audience premium (select one profile)
    • Upgrades:
      • Audience Premium Offsite: 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
      • Facebook Audience Extension

 

Ad Size

Homepage Hero (1300x475), Search Links, Homepage Companion Ad Liner (728x90, 320x50), Search Results Page (SRP) Leaderboard (728x90, 320x50), Spotlight (728x200, 306×435), Advanced Search Form (300x600), make/model links + OEM logo, Upgrade options - various

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Brand Converter Page Name: Homepage Ad Size: 1300x475 + Search links Ad Name: Hero, Search Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Brand Converter Page Name: Homepage Companion Ad Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Brand Converter Page Name: Mobile App Homepage Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Brand Converter Page Name: Advanced Search Form Ad Size: Make/model links + OEM logo Ad Name: links & logo Ad Serving: First Party IAB/Custom: Custom
Package Name: Brand Converter Page Name: Advanced Search Form Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Brand Converter Page Name: Search Results Page Ad Size: 728×90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: Custom
Package Name: Brand Converter Page Name: Search Results Page Ad Size: 728x200, 306×435 Ad Name: Superliner Ad Serving: First-Party creative (recommended) IAB/Custom: Custom
Package Name: Brand Converter Page Name: Audience Premium Offsite - Upgrade Ad Size: 300x250, 728x90, 320x50, 306x435, 728x200, 990x233 Ad Name: Various Ad Serving: Third Party | Site-served, agency tracking tags optional IAB/Custom: IAB, Custom
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Responsive Image Requirements & Breakpoints​:

Content of image must display and focus on an automotive vehicle. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image. Vehicle container alignment 100% centered.

Responsive Breakpoints

  • Height – Desktop – 475px, locked
  • Break Point #1  – 1300px width, #2 at 1024px width, #3 at 768px width
  • Height – Mobile  420px
  • Break Point #4 – 320px width

Enhancements

Asset Inclusions

Last updated: November 19, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Brand Converter Page Name: Homepage Ad Size: 1300x475 + Search links Ad Name: Hero, Search Links Ad Serving: Site Served IAB/Custom: Custom
Package Name: Brand Converter Page Name: Homepage Companion Ad Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Brand Converter Page Name: Mobile App Homepage Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Brand Converter Page Name: Advanced Search Form Ad Size: Make/model links + OEM logo Ad Name: links & logo Ad Serving: First Party IAB/Custom: Custom
Package Name: Brand Converter Page Name: Advanced Search Form Ad Size: 300x600 Ad Name: Filmstrip Ad Serving: Third Party IAB/Custom: IAB
Package Name: Brand Converter Page Name: Search Results Page Ad Size: 728×90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: Custom
Package Name: Brand Converter Page Name: Search Results Page Ad Size: 728x200, 306×435 Ad Name: Superliner Ad Serving: First-Party creative (recommended) IAB/Custom: Custom
Package Name: Brand Converter Page Name: Audience Premium Offsite - Upgrade Ad Size: 300x250, 728x90, 320x50, 306x435, 728x200, 990x233 Ad Name: Various Ad Serving: Third Party | Site-served, agency tracking tags optional IAB/Custom: IAB, Custom

Business Rules

Last updated: November 19, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Homepage Sponsorship – Premium Offsite: Brand Converter – 2019
Funnel Upper Funnel
Offsite
Supersection Offsite
Homepage
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Regional/Tier 2
Pages
Homepage
Segments None
Duration Dependent on ad product
Ad Type Sponsorship, Exclusive: 100% of impressions
Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Search Links
  • 728x90
  • 320x50
  • 306x435
  • 300x50
  • 728x200
  • Make/model links + OEM logo

refer to the overview details for the line-items that align as sponsorship / standard

Ad Size Upgrade Options

refer to the overview details for the line-items that align as sponsorship / standard

Lead Time 10 business days