Homepage Sponsorship – Premium Offsite: Brand Converter – 2019
How It Works
High Impact homepage campaign to showcase your new model launch or sales event. Drive qualified shoppers to your website through various call to actions and clickable components.
Driving shopping engagement on the OEMs website.
Includes:
- Desktop Homepage Hero (1300×475) + Search Links
- Multiple external click options
- Hero image clickable on desktop
- Headline
- Learn more button
- OEM logo
- Multiple external click options
- Homepage Companion Ad Liner: Desktop/Tablet- 728×90, Mobile – 320×50
- Advanced Search Form: 300×600
- Mobile app homepage ad: 320×50
- Target Undecided Shoppers on the:
- Advanced Search Form: 300×600
- Search Result Page Leaderboard: Desktop / Tablet – 728×90, Mobile: 320×50
- Search Result Page Spotlight: Desktop / Tablet: 728×200, Mobile: 306×435
- Audience premium (select one profile)
- Upgrades:
- Audience Premium Offsite: 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
- Facebook Audience Extension
- Upgrades:
Ad Size
Homepage Hero (1300x475), Search Links, Homepage Companion Ad Liner (728x90, 320x50), Search Results Page (SRP) Leaderboard (728x90, 320x50), Spotlight (728x200, 306×435), Advanced Search Form (300x600), make/model links + OEM logo, Upgrade options - various
Image Gallery
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
|
Page Name
Homepage |
Included in Package Version
Yes |
Ad Size
Hero (1300x475) + Search links |
Ad Serving
Site Served |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
exclusive |
|
Page Name
Homepage Companion Ad |
Included in Package Version
Yes |
Ad Size
728x90, 320x50 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
standard |
|
Page Name
Mobile App Homepage |
Included in Package Version
Yes |
Ad Size
320x50 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
exclusive |
|
Page Name
Advanced Search Form |
Included in Package Version
Yes |
Ad Size
Make/model links + OEM logo |
Ad Serving
First Party |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
exclusive |
|
Page Name
Advanced Search Form |
Included in Package Version
Yes |
Ad Size
300x600 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
standard |
|
Page Name
Search Results Page |
Included in Package Version
Yes |
Ad Size
Leaderboard (728×90, 320x50) |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
exclusive |
|
Page Name
Search Results Page |
Included in Package Version
Yes |
Ad Size
Spotlight - (728x90, 306×435) |
Ad Serving
First-Party creative (recommended) |
Tags/Details Required
|
IAB / Custom
Custom |
Targeting Criteria
exclusive |
|
Page Name
Audience Premium Offsite - Upgrade |
Included in Package Version
Optional |
Ad Size
300x250, 728x90, 320x50, 306x435, 728x200, 990x233 |
Ad Serving
Third Party | Site-served, agency tracking tags optional |
Tags/Details Required
Use Audience Extensions on the YouTube and the Facebook platform, including Instagram |
IAB / Custom
IAB, Custom |
Targeting Criteria
standard |
- Partner:
- KBB
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
- Responsive Image Requirements & Breakpoints:
-
Content of image must display and focus on an automotive vehicle. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image. Vehicle container alignment 100% centered.
Responsive Breakpoints
- Height – Desktop – 475px, locked
- Break Point #1 – 1300px width, #2 at 1024px width, #3 at 768px width
- Height – Mobile – 420px
- Break Point #4 – 320px width
Enhancements
Ad Specs
Last updated: October 4, 2019
Asset Inclusions
Last updated: October 4, 2019
| Page Name | Included in Version | Ad Size | Ad Serving | Tags/Details Required | IAB/Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Page Name: Homepage | Included in Version: Yes | Ad Size: Hero (1300x475) + Search links | Ad Serving: Site Served | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: exclusive |
| Page Name: Homepage Companion Ad | Included in Version: Yes | Ad Size: 728x90, 320x50 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: standard |
| Page Name: Mobile App Homepage | Included in Version: Yes | Ad Size: 320x50 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: exclusive |
| Page Name: Advanced Search Form | Included in Version: Yes | Ad Size: Make/model links + OEM logo | Ad Serving: First Party | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: exclusive |
| Page Name: Advanced Search Form | Included in Version: Yes | Ad Size: 300x600 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: standard |
| Page Name: Search Results Page | Included in Version: Yes | Ad Size: Leaderboard (728×90, 320x50) | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: exclusive |
| Page Name: Search Results Page | Included in Version: Yes | Ad Size: Spotlight - (728x90, 306×435) | Ad Serving: First-Party creative (recommended) | Tags/Details Required: | IAB/Custom: Custom | Targeting Criteria: exclusive |
| Page Name: Audience Premium Offsite - Upgrade | Included in Version: Optional | Ad Size: 300x250, 728x90, 320x50, 306x435, 728x200, 990x233 | Ad Serving: Third Party | Site-served, agency tracking tags optional | Tags/Details Required: Use Audience Extensions on the YouTube and the Facebook platform, including Instagram | IAB/Custom: IAB, Custom | Targeting Criteria: standard |
Business Rules
Last updated: October 4, 2019
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Homepage Sponsorship – Premium Offsite: Brand Converter – 2019 | |
|---|---|
| Funnel |
Upper Funnel Offsite |
| Supersection |
Offsite Homepage |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Certified Regional/Tier 2 |
| Pages |
Homepage |
| Segments | None |
| Duration | Dependent on ad product |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
refer to the overview details for the line-items that align as sponsorship / standard |
| Lead Time |
10 business days |