Homepage Sponsorship – Premium Offsite: Brand Converter – 2019
High Impact homepage campaign to showcase your new model launch or sales event. Drive qualified shoppers to your website through various call to actions and clickable components.
Driving shopping engagement on the OEMs website.
Includes:
- Desktop Homepage Hero (1300×475) + Search Links
- Multiple external click options
- Hero image clickable on desktop
- Headline
- Learn more button
- OEM logo
- Multiple external click options
- Homepage Companion Ad Liner: Desktop/Tablet- 728×90, Mobile – 320×50
- Advanced Search Form: 300×600
- Mobile app homepage ad: 320×50
- Target Undecided Shoppers on the:
- Advanced Search Form: 300×600
- Search Result Page Leaderboard: Desktop / Tablet – 728×90, Mobile: 320×50
- Search Result Page Spotlight: Desktop / Tablet: 728×200, Mobile: 306×435
- Audience premium (select one profile)
- Upgrades:
- Audience Premium Offsite: 300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
- Facebook Audience Extension
- Upgrades:
Ad Size
Homepage Hero (1300x475), Search Links, Homepage Companion Ad Liner (728x90, 320x50), SRP Leaderboard (728x90, 320x50), Spotlight (728x200, 306×435), Advanced Search Form (300x600), make/model links + OEM logo, various
Business Rules
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
- Download Ad Specs:
- Hero Sponsorship
- Leaderboard
- Mobile 320×50
- Premium Leaderboard | Listings Liner
- Premium Spotlight | Spotlight
- Half Page
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
- Responsive Image Requirements & Breakpoints:
-
Content of image must display and focus on an automotive vehicle. Image must be lifestyle in nature. No studio shots on white backgrounds. No copy should be present on the image. Vehicle container alignment 100% centered.
Responsive Breakpoints
- Height – Desktop – 475px, locked
- Break Point #1 – 1300px width, #2 at 1024px width, #3 at 768px width
- Height – Mobile – 420px
- Break Point #4 – 320px width
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Homepage | Hero (1300x475) + Search links | Custom | exclusive | |||
| Homepage Companion Ad | 728x90, 320x50 | IAB | standard | |||
| Mobile App Homepage | 320x50 | IAB | exclusive | |||
| Advanced Search Form | Make/model links + OEM logo | Custom | exclusive | |||
| Advanced Search Form | 300x600 | IAB | standard | |||
| Search Results Page | Leaderboard (728×90, 320x50) | Custom | standard | |||
| Search Results Page | Spotlight - (728x90, 306×435) | Custom | standard | |||
| Audience Premium Offsite - Upgrade | 300x250, 728x90, 320x50, 306x435, 728x200, 990x233 | IAB, Custom | standard | |||
| Facebook Audience Extension - Upgrade | various | IAB | standard |
- Partner:
- KBB