OEM Solutions

Half Page – 2019

How It Works

Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

Ad Size


Ad Specs


Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Product Rules:

Product approval required for all custom ads not built by Autotrader.

Ad Specs:

General Guidelines:

  • Initial load max file size: 200k
  • Subload max file size: 400k
  • User-initiated load max file size: 200k

Content & Messaging:

New, Used, or Certified

Video Enabled:

  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred
  • Stop & Start buttons required

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • MP3


3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load



Tier 1, Tier 2, Certified, Major Accounts

Ad Size:

300 x 600 (IAB)


Search form


Dependent on ad product


Dependent on ad product

Ad Type:

Dependent on ad product


National, Regional

Ad Serving:

Third Party

Lead Time:

Up to 25 business days


Ad Specs

Last updated: July 17, 2019