OEM Solutions

Half Page – 2019

How It Works

Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

Ad Size

300x600

Ad Specs

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Product Rules:

Product approval required for all custom ads not built by Autotrader.

Partner:
KBB
Ad Specs:

General Guidelines:

  • Initial load max file size: 200k
  • Subload max file size: 400k
  • User-initiated load max file size: 200k

Content & Messaging:

New, Used, or Certified

Video Enabled:

  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred
  • Stop & Start buttons required

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • MP3

Animation:

3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load

 

Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Ad Size:

300 x 600 (IAB)

Page(s):

Search form

Targeting:

Dependent on ad product

Duration:

Dependent on ad product

Ad Type:

Dependent on ad product

Geography:

National, Regional

Ad Serving:

Third Party

Lead Time:

Up to 25 business days

Enhancements

Ad Specs

Last updated: July 17, 2019

Asset Inclusions

Last updated: July 17, 2019

Business Rules

Last updated: July 17, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Half Page
Funnel Upper Funnel
Supersection Other
Platform Desktop
Tablet
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Major Accounts
Pages
Search Form
Segments None
Duration 1 month
Ad Type Dependent on ad product
Geography National
DMA
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x600
Lead Time 5 business days