OEM Solutions

Half Page – 2019

How It Works

Dominate the search form with the most prominent message on the page.

Large ad footprint offers more branding and messaging.

Standard IAB size allows you to utilize existing creative with your own tags.

Ad Size


Ad Specs


Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Product Rules:

Product approval required for all custom ads not built by Autotrader.

Ad Specs:

General Guidelines:

  • Initial load max file size: 200k
  • Subload max file size: 400k
  • User-initiated load max file size: 200k

Content & Messaging:

New, Used, or Certified

Video Enabled:

  • Available on click only
  • 2.2MB max file size
  • 30 seconds maximum length
  • MP4 – required
  • webm, ogg – preferred
  • Progressive download
  • True streaming – preferred
  • Stop & Start buttons required

Audio Enabled:

  • Available on click only
  • Audio defaults to “off”
  • Mute button required
  • 30 seconds Maximum length
  • MP3


3 loops within 15 seconds max, no looping beyond 15 seconds, recommended to be a part of sub-load



Tier 1, Tier 2, Certified, Major Accounts

Ad Size:

300 x 600 (IAB)


Search form


Dependent on ad product


Dependent on ad product

Ad Type:

Dependent on ad product


National, Regional

Ad Serving:

Third Party

Lead Time:

Up to 25 business days


Ad Specs

Last updated: July 17, 2019

Asset Inclusions

Last updated: July 17, 2019

Business Rules

Last updated: July 17, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Half Page
Funnel Upper Funnel
Supersection Other
Platform Desktop
Advertiser(s) National/Tier 1
Regional/Tier 2
Major Accounts
Search Form
Style Search Results Page (SLP)
Segments None
Duration 1 month
Ad Type Dependent on ad product
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x600
Ad Size Upgrade Options
Lead Time 5 business days