Filmstrip or Medium Rectangle
How It Works
OVERVIEW
- New for 2020: Reach a large sub-section of in-market vehicle shoppers with a 300×600 unit, targeted by segment
PRODUCT ELEMENTS
- This new unit lives under the faceted navigation on the Autotrader search results page (SRP) and offers a larger canvas for brands to deliver relevant shopping messaging to consumers
- Only available to Tier 1 advertisers when Dealer 160×600 Skyscraper is unsold
Ad Size
300x600 or 300x250
Ad Specs
Image Gallery
Details
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: April 15, 2021
Asset Inclusions
Last updated: April 15, 2021
Business Rules
Last updated: April 15, 2021
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Filmstrip or Medium Rectangle | |
|---|---|
| Funnel |
Lower Funnel |
| Supersection |
Used New |
| Platform |
Desktop Tablet |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 |
| Pages |
Search Results |
| Segments |
|
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
10 business days |