OEM Solutions

CPO Sponsorship – 2020

How It Works

Certified Pre-Owned (CPO) Sponsorship

Exclusive sponsorship allows OEM to own key landing pages and promote awareness of OEM certified programs. Sponsored articles educate shoppers on the benefits of CPO.

Package Elements

  • Used Car Search Results Pages (SLPs): Hero, MREC 300×250, Sponsored Article
  • CPO Search Results Pages (SLPs): Hero, MREC 300×250, Sponsored Article
  • Advanced Search Form: Tool Tip
  • Compare Landing Page – Certified Pre-Owned (CPO): Hero, Medium Rectangle
  • Homepage: CPO – Featured Article

Ad Size

1x1, 300x250, 248x225

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Advanced Search Form
Included in Package Version
CPO Sponsorship
Ad Size
1x1
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Compare Landing Page - CPO
Included in Package Version
CPO Sponsorship
Ad Size
1x1
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Compare Landing Page - CPO
Included in Package Version
CPO Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
CPO Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
CPO Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Homepage
Included in Package Version
CPO Sponsorship
Ad Size
248x225
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Used Car Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Used Car Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Partner:
KBB

Enhancements