OEM Solutions

CPO Sponsorship – 2020

How It Works

Certified Pre-Owned (CPO) Sponsorship

Exclusive sponsorship allows OEM to own key landing pages and promote awareness of OEM certified programs. Sponsored articles educate shoppers on the benefits of CPO.

Package Elements

  • Homepage: CPO – Featured Article
  • Used Car Search Results Pages (SLPs): Hero, MREC 300×250, Sponsored Article
  • CPO Search Results Pages (SLPs): Hero, MREC 300×250, Sponsored Article

Ad Size

1x1, 300x250, 248x225

LEAN Ad Standards Details

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Additional details

The new guidance creates a more positive user experience by maximizing page load performance. This should also improve the performance of the ad. In addition to new initial load and sub-load max weights, the LEAN guidance dictates the following:

  • Use lightweight file loads during initial load of the page
  • Eliminate or minimize render blocking scripts like CSS, JavaScripts during initial load
  • Use sub-load for rendering ad experiences that require heavy file weights
  • Minimize number of files requested during initial load. The maximum number of Initial Load file requests allowed is 10
  • Make user initiation required for ad functionality that needs large file downloads

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Sponsorship Page Name: Homepage Ad Size: 248x225 Ad Name: Featured Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
:
Partner:
KBB
:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: November 19, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Sponsorship Page Name: Homepage Ad Size: 248x225 Ad Name: Featured Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Sponsorship Page Name: Used Car Section Landing Page Ad Size: 1x1 Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom

Business Rules

Last updated: November 19, 2019
  Certified Pre-Owned (CPO) Sponsorship - 2020
Funnel Lower Funnel
Upper Funnel
Supersection Used
Certified
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Pages
Certified Pre-Owned (CPO) Homepage
Used Car Homepage
Homepage
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 2x2
  • 4x4
  • 5x5
Ad Size Upgrade Options
Lead Time 10 business days