OEM Solutions

CPO Sponsorship – 2020

How It Works

Certified Pre-Owned (CPO) Sponsorship

Exclusive sponsorship allows OEM to own key landing pages and promote awareness of OEM certified programs. Sponsored articles educate shoppers on the benefits of CPO.

Package Elements

  • Homepage: CPO – Featured Article
  • Used Car Search Results Pages (SLPs): Hero, MREC 300×250, Sponsored Article
  • CPO Search Results Pages (SLPs): Hero, MREC 300×250, Sponsored Article

Ad Size

1x1, 300x250, 248x225

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
CPO Sponsorship
Ad Size
248x225
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
CPO Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1 - Hero
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
CPO Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
CPO Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1 - Sponsored Article
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Used Car Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1 - Hero
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Used Car Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Used Car Section Landing Page
Included in Package Version
CPO Sponsorship
Ad Size
1x1 - Sponsored Article
Ad Serving
Site-Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: October 4, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Homepage Included in Version: CPO Sponsorship Ad Size: 248x225 Ad Serving: Site-Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: CPO Section Landing Page Included in Version: CPO Sponsorship Ad Size: 1x1 - Hero Ad Serving: Site-Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: CPO Section Landing Page Included in Version: CPO Sponsorship Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: CPO Section Landing Page Included in Version: CPO Sponsorship Ad Size: 1x1 - Sponsored Article Ad Serving: Site-Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Used Car Section Landing Page Included in Version: CPO Sponsorship Ad Size: 1x1 - Hero Ad Serving: Site-Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Used Car Section Landing Page Included in Version: CPO Sponsorship Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Used Car Section Landing Page Included in Version: CPO Sponsorship Ad Size: 1x1 - Sponsored Article Ad Serving: Site-Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria:

Business Rules

Last updated: October 4, 2019
  Certified Pre-Owned (CPO) Sponsorship - 2020
Funnel Lower Funnel
Supersection Used
Certified
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Pages
Certified Pre-Owned (CPO) Homepage
Used Car Homepage
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 1x1
  • 300x250
  • 2x2
  • 4x4
  • 5x5
Lead Time 10 business days