OEM Solutions

Certified Pre-Owned (CPO) Sponsorship – 2018

Certified Pre-Owned (CPO) Sponsorship includes:

  • Promoted article
  • Car Research Certified Pre-Owned (CPO) and Used Car Landing Page
    • Research Hero 2×2
    • Medium Rectangle
    • Locked Article 4×4
    • Make Logo 5×5
  • Certified Pre-Owned (CPO) Compare Page Medium Rectangle
  • Promoted Content – Offsite (Certified and Used Shopper Target)
  • Optional: Premium Audience Booster
    • Enhanced Behavioral Targeting: Certified Audience
    • Enhanced Behavioral Targeting: Certified Audience + Adjacent
    • Enhanced Behavioral Targeting: Used
  • Optional: Audience Offsite (CPO Intenders)
Ad Size

1024x682, 2x2, 248x225, 300x250, 320x50, 4x4, 5x5, 728x90

Download Ad Specs:
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Native ad unit on Homepage – Fulfillment by Autotrader; assets provided by client.

Placements:

1) Homepage Sponsorship Content:

  • Maximum of 4 bullet points and 160 character limit
  • 2 CTAs (one internal and one external)
  • Internal button MUST click through to an internal comparison page
  • 40 character limit for each CTA
  • Logo height not to exceed 40px. Width can vary. Horizontal Logo preferred.

Sponsored Label:

  • Not customizable

2) Search Form: Tool Tip

  • About Program Text – 87 Character Max
  • Logo: Max Size 125×65

3) Car Research Certified Comparison:

  • Pre-populated Search: 300×250

4) Car Research Certified Landing

  • 300×250
  • 1024×682 – Header Graphic – optional
  • Featured article – optional
  • Research by make top left logo spot – optional

5) Car Research Used Landing

  • 300×250
  • 1024×682 – Header Graphic – optional
  • Featured article – optional
  • Research by make top left logo spot – optional
Assets Required:

Homepage Unit:

  • Graphic area copy: up to four rows
  • Logo
    • High Resolution vector image preferred
  • Call-to-action Copy

SF Tool Tip:

  • Copy – program details
  • Logo
IABs:
  • Third Party tags
What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage    248x225      Site Served  Homepage 
Search Form    Tool Tip      Site Served  Search Form 
Car Research Landing Page    300x250      Third Party  Exclusive 
Car Research Landing Page: Locked Article    4x4      Site Served  Exclusive 
Car Research Landing Page    Featured article, make logo      Site Served  Exclusive 
Car Research Landing Page    300x250      Third Party  Exclusive 
Car Research Landing Page: Research Hero    2x2      Site Served  Exclusive 
Car Research Landing Page    Featured article, make logo      Site Sserved  Exclusive 
Audience Onsite: Desktop + Tablet    Desktop/Tablet: 300x250, 728x90; Mobile: 320x50      Required  CPO Intenders 
Audience Offsite    Various      Optional  CPO Intenders 
Partner:
KBB