OEM Solutions

Certified Pre-Owned (CPO) Segment Sponsorship – 2019

Certified Pre-Owned (CPO) Segment Sponsorship

Opportunity to influence new car shoppers looking for a vehicle within a specific segment. Our vehicle segments include: Convertible, Sedan, Van/Minivan, Coupe, SUV/Crossover, Wagon, Hatchback, Truck

Includes placements on these pages:

  • Advanced Search Form (ad and vehicle images)
  • Audience Premium  (300×250, 728×90, 320×50, 306×435, 728×200)
  • Upgrades
    • Promoted Content
    • Audience Premium Offsite (Body Style Audience) (300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial)
Ad Size

300x250, 728×90, 320×50, 306×435, 728×200

Placements
  • Advanced Search Form 300×250 (not available for the Certified Pre-Owned (CPO) Segment Sponsorship – Luxury)
  • Audience Premium (300×250, 728×90, 320×50, 728×200, 306×435)
  • Upgrades
    • Promoted Content (not available for the CPO Segment Sponsorship – Luxury)
    • Audience Premium Offsite (Body Style Audience) (300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial)
Business Rules

Duration: One-month

Product approval required for all custom ads not built by Autotrader.

 

Download Ad Specs:
Medium Rectangle – 300×250
Premium Leaderboard | Listings Liner
Leaderboard
Mobile 320×50
Audience Extension
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Ad Serving:

Site Served, Third Party

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Advanced Search Form    300x250  Third Party    IAB  standard; exception: not available for CPO Segment Sponsorship - Luxury 
Audience Premium - Body Style    300×250, 728×90, 320×50, 728×200, 306×435  Third Party    IAB  standard 
Promoted Content: Offsite    300x250  Third Party    Custom  standard; exception not available for CPO Segment Sponsorship - Luxury 
Audience Premium Offsite (upgrade): Offsite    160x600 300x250 300x50 300x600 320x50 728x90 320x480 480x320 320x420  Third Party    offsite IAB  standard 
Partner:
KBB