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Certified Pre-Owned (CPO) Segment Sponsorship – 2019

How It Works

Certified Pre-Owned (CPO) Segment Sponsorship

Opportunity to influence new car shoppers looking for a vehicle within a specific segment. Our vehicle segments include: Convertible, Sedan, Van/Minivan, Coupe, SUV/Crossover, Wagon, Hatchback, Truck

Includes placements on these pages:

  • Advanced Search Form (ad and vehicle images)
  • Audience Premium  (300×250, 728×90, 320×50, 306×435, 728×200)
  • Upgrades
    • Promoted Content
    • Audience Premium Offsite (Body Style Audience) (300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial)

Ad Size

300x250, 728×90, 320×50, 306×435, 728×200

Placements

  • Advanced Search Form 300×250 (not available for the Certified Pre-Owned (CPO) Segment Sponsorship – Luxury)
  • Audience Premium (300×250, 728×90, 320×50, 728×200, 306×435)
  • Upgrades
    • Promoted Content (not available for the CPO Segment Sponsorship – Luxury)
    • Audience Premium Offsite (Body Style Audience) (300×250, 160×600, 728×90, 300×600, 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial)

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Advanced Search Form
Included in Package Version
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
standard; exception: not available for CPO Segment Sponsorship - Luxury
Page Name
Audience Premium - Body Style
Included in Package Version
Ad Size
300×250, 728×90, 320×50, 728×200, 306×435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
standard
Page Name
Promoted Content: Offsite
Included in Package Version
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
standard; exception not available for CPO Segment Sponsorship - Luxury
Page Name
Audience Premium Offsite (upgrade): Offsite
Included in Package Version
Ad Size
160x600 300x250 300x50 300x600 320x50 728x90 320x480 480x320 320x420
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
offsite IAB
Targeting Criteria
standard
Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Ad Serving:

Site Served, Third Party

Enhancements

Asset Inclusions

Last updated: April 10, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Advanced Search Form Included in Version: Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: standard; exception: not available for CPO Segment Sponsorship - Luxury
Page Name: Audience Premium - Body Style Included in Version: Ad Size: 300×250, 728×90, 320×50, 728×200, 306×435 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: standard
Page Name: Promoted Content: Offsite Included in Version: Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: Custom Targeting Criteria: standard; exception not available for CPO Segment Sponsorship - Luxury
Page Name: Audience Premium Offsite (upgrade): Offsite Included in Version: Ad Size: 160x600 300x250 300x50 300x600 320x50 728x90 320x480 480x320 320x420 Ad Serving: Third Party Tags/Details Required: IAB/Custom: offsite IAB Targeting Criteria: standard

Business Rules

Last updated: April 10, 2019
  • Duration: One-month

    Product approval required for all custom ads not built by Autotrader.

     

  Certified Pre-Owned (CPO) Segment Sponsorship
Funnel Lower Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Pages
Advanced Search Form
Audience Premium: Upgrade
Homepage
Promoted Content – Off-Site
Audience Offsite
Segments
  • Convertible
  • Sedan
  • Van/Minivan
  • Coupe
  • SUV/Crossover
  • Wagon
  • Hatchback
  • Truck
  • Hybrid/Electric
  • Luxury
  • Commercial
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • Style Selector
  • 728x90
  • 320x50
  • 320x90
  • 728x200
  • 306x435
Lead Time 10 business days