OEM Solutions

Certified Pre-Owned (CPO) Segment Sponsorship – 2019

Certified Pre-Owned (CPO) Segment Sponsorship

Opportunity to influence new car shoppers looking for a vehicle within a specific segment. Our vehicle segments include: Convertible, Sedan, Van/Minivan, Coupe, SUV/Crossover, Wagon, Hatchback, Truck

Includes placements on these pages:

  • Advanced Search Form
  • Audience Premium
  • Upgrades
    • Promoted Content
    • Audience Premium Offsite (Body Style Audience)
Ad Size

300x250

Placements:
  • Advanced Search Form 300×250 (not available for the Certified Pre-Owned (CPO) Segment Sponsorship – Luxury)
  • Audience Premium
  • Upgrades
    • Promoted Content (not available for the CPO Segment Sponsorship – Luxury)
    • Audience Premium Offsite (Body Style Audience)
Business Rules

Duration: One-month

Product approval required for all custom ads not built by Autotrader.

 

Download Ad Specs:
Medium Rectangle – 300×250
Ad Specs::

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Ad Serving::

Third Party

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Advanced Search Form    300x250      IAB  standard; exception: not available for CPO Segment Sponsorship - Luxury 
Audience Premium - Body Style    various      IAB  standard 
Homepage (premium upgrade)    style selector      Custom  exclusive 
Promoted Content    offsite      Custom  standard; exception not available for CPO Segment Sponsorship - Luxury 
Audience Premium Offsite (upgrade)    offsite      offsite IAB  standard 
Partner:
KBB