OEM Solutions

CPO Retention/Conquest

How It Works

Inclusions:

  • Search Results Page Certified – App – All National Account ad placements accept the Search Result Page Mobile App – iPhone only & Mobile Web. The 300×250 ad size (with all ad slots continuing to support the 320×50), bringing better alignment between the mobile app and mobile web experiences
    • MMA – App (300×250, 320×50)
  • Vehicle Details Page Used – Model & Used – App – Mobile App VDP – iPhone only
    • MMA – App (300×250, 320×50)
      • A new 300×250 ad slot has been added to the VDP, below the email seller form, giving OEM clients more exposure.
      • This is in addition to the 320×50 ad unit at the top of the VDP.
  • Vehicle Details Page Certified
    • Leaderboard, Medium Rectangle, Superliner, Superliner Custom, VDP Mobile MMA
  • Vehicle Details Page Used
    • Leaderboard, Medium Rectangle, Superliner, Superliner Custom, VDP Mobile MMA

Ad Size

728x90, 320x50, 728x200, 306x435, 300x250, 1x1

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Make Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Make Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 728x90, 320x50 Ad Name: Laderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: CPO Retention/Conquest Page Name: Homepage Ad Size: 1x1 Ad Name: CPO Featured Title Ad Serving: Site Served IAB/Custom: Custom
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: May 28, 2020
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Make Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - CPO Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Make Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 728x90, 320x50 Ad Name: Laderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention/Conquest Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: CPO Retention/Conquest Page Name: Homepage Ad Size: 1x1 Ad Name: CPO Featured Title Ad Serving: Site Served IAB/Custom: Custom

Business Rules

Last updated: May 28, 2020
  CPO Retention/Conquest - 2020
Funnel Lower Funnel
Upper Funnel
Supersection Certified
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Pages
Search Results
Homepage
Vehicle Details Page
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 728x90
  • 728x200
  • 320x50
  • 306x435
  • 248x225
  • 1x1
  • 120x240
Ad Size Upgrade Options

The following sizes apply:

  • 970×90
  • 320x50
Lead Time 10 business days