OEM Solutions

CPO Retention – 2020

How It Works

Inclusions:

  • Search Results Page – CPO Make & CPO Model
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Search Results Page Used – Model & Used – Make
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Vehicle Details Page
    • Medium Rectangle

Ad Size

728x90, 320x50, 728x200, 306x435, 300x250, 1x1

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x200, 306x435 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: CPO Retention Page Name: Homepage Ad Size: 1x1 Ad Name: CPO Featured Title Ad Serving: Site Served IAB/Custom: Custom
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: December 6, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x200, 306x435 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: CPO Retention Page Name: Homepage Ad Size: 1x1 Ad Name: CPO Featured Title Ad Serving: Site Served IAB/Custom: Custom

Business Rules

Last updated: December 6, 2019
  CPO Retention - 2020
Funnel Upper Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser(s) Certified
National/Tier 1
Pages
Vehicle Details Page
Search Results
Certified Pre-Owned (CPO) Homepage
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 320x50
  • 728x200
  • 306x435
  • 300x250
  • 1x1
  • 970x250
  • 5x5
Ad Size Upgrade Options
Lead Time 10 business days