OEM Solutions

CPO Retention – 2020

How It Works

Inclusions:

  • Search Results Page – CPO Make & CPO Model
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Search Results Page Used – Model & Used – Make
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Vehicle Details Page
    • Medium Rectangle
  • CPO Section Landing Page
    • Hero
  • Homepage
    • CPO Featured Tile

Ad Size

728x90, 320x50, 728x200, 306x435, 300x250, 1x1

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x200, 320x50
Ad Serving
Site Served, Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Homepage
Included in Package Version
CPO Retention
Ad Size
248x225
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
N/A
Page Name
Vehicle Details Page
Included in Package Version
CPO Retention
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
N/A
Page Name
CPO Section Landing Page
Included in Package Version
CPO Retention
Ad Size
1x1 - Hero
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
N/A
Page Name
Homepage
Included in Package Version
CPO Retention
Ad Size
1x1 - CPO Featured Title
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
N/A
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements