OEM Solutions

CPO Retention – 2020

How It Works

CPO Landing Page captures CPO shoppers as they research OEM certified vehicles. High visibility placements to raise awareness and promote OEM’s certified program to one of the largest audience of in-market auto shoppers.

Inclusions:

  • Homepage
    • Featured CPO Tile
  • Search Results Page – CPO Make & CPO Model
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Search Results Page Used – Model & Used – Make
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Vehicle Details Page
    • Medium Rectangle

Ad Size

728x90, 320x50, 728x200, 306x435, 300x250, 1x1, 5x5

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x200, 306x435 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: CPO Retention Page Name: Homepage Ad Size: 1x1 Ad Name: CPO Featured Title Ad Serving: Site Served IAB/Custom: Custom
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: March 3, 2020
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - CPO Model Ad Size: 728x200, 306x435 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Make Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x90, 320x50 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 728x200, 306x435 Ad Name: Superliner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Search Results Page - Used Model Ad Size: 320x50 Ad Name: Mobile Banner Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: Vehicle Details Page Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: CPO Retention Page Name: CPO Section Landing Page Ad Size: 1x1 Ad Name: Hero Ad Serving: Site Served IAB/Custom: Custom
Package Name: CPO Retention Page Name: Homepage Ad Size: 1x1 Ad Name: CPO Featured Title Ad Serving: Site Served IAB/Custom: Custom

Business Rules

Last updated: March 3, 2020
  CPO Retention - 2020
Funnel Upper Funnel
Lower Funnel
Supersection Used
Certified
Platform Desktop
Tablet
Mobile
Advertiser(s) Certified
National/Tier 1
Pages
Vehicle Details Page
Search Results
Certified Pre-Owned (CPO) Homepage
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 320x50
  • 728x200
  • 306x435
  • 300x250
  • 1x1
  • 5x5
Ad Size Upgrade Options

The following sizes apply:

  • 970×90
  • 320x50
  • 728x90
Lead Time 10 business days