OEM Solutions

CPO Retention – 2020

How It Works

Inclusions:

  • Search Results Page – CPO Make & CPO Model
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Search Results Page Used – Model & Used – Make
    • Locked leaderboard + MMA, Superliner + Mobile Superliner, MMA – Web/App
  • Vehicle Details Page
    • Medium Rectangle
  • CPO Section Landing Page
    • Hero
  • Homepage
    • CPO Featured Tile

Ad Size

728x90, 320x50, 728x200, 306x435, 300x250, 1x1

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x200, 320x50
Ad Serving
Site Served, Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - CPO
Included in Package Version
CPO Retention
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Model
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
728x200, 306x435
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Search Results Page - Used
Included in Package Version
CPO Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make
Page Name
Homepage
Included in Package Version
CPO Retention
Ad Size
248x225
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
N/A
Page Name
Vehicle Details Page
Included in Package Version
CPO Retention
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
N/A
Page Name
CPO Section Landing Page
Included in Package Version
CPO Retention
Ad Size
1x1 - Hero
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
N/A
Page Name
Homepage
Included in Package Version
CPO Retention
Ad Size
1x1 - CPO Featured Title
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
N/A
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: August 9, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Search Results Page - CPO Included in Version: CPO Retention Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Model
Page Name: Search Results Page - CPO Included in Version: CPO Retention Ad Size: 728x200, 320x50 Ad Serving: Site Served, Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Model
Page Name: Search Results Page - CPO Included in Version: CPO Retention Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Model
Page Name: Search Results Page - CPO Included in Version: CPO Retention Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make
Page Name: Search Results Page - CPO Included in Version: CPO Retention Ad Size: 728x200, 306x435 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make
Page Name: Search Results Page - Used Included in Version: CPO Retention Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make
Page Name: Search Results Page - Used Included in Version: CPO Retention Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Model
Page Name: Search Results Page - Used Included in Version: CPO Retention Ad Size: 728x200, 306x435 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Model
Page Name: Search Results Page - Used Included in Version: CPO Retention Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Model
Page Name: Search Results Page - Used Included in Version: CPO Retention Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make
Page Name: Search Results Page - Used Included in Version: CPO Retention Ad Size: 728x200, 306x435 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make
Page Name: Search Results Page - Used Included in Version: CPO Retention Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make
Page Name: Homepage Included in Version: CPO Retention Ad Size: 248x225 Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: N/A
Page Name: Vehicle Details Page Included in Version: CPO Retention Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: N/A
Page Name: CPO Section Landing Page Included in Version: CPO Retention Ad Size: 1x1 - Hero Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: N/A
Page Name: Homepage Included in Version: CPO Retention Ad Size: 1x1 - CPO Featured Title Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: N/A

Business Rules

Last updated: August 9, 2019
  CPO Retention - 2020
Funnel Upper Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser(s) Certified
National/Tier 1
Pages
Vehicle Details Page
Search Results
Certified Pre-Owned (CPO) Homepage
Segments None
Duration 1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 320x50
  • 728x200
  • 306x435
  • 300x250
  • 1x1
Lead Time 10 business days