OEM Solutions

Certified Pre-Owned (CPO) Advantage – 2018, 2019

Certified Pre-Owned (CPO) Advantage contextually promotes the benefits of buying certified pre-owned and drive to certified inventory through this enhanced creative experience showcased on Autotrader’s used vehicle details page.

 

Ad Size

300x250, 320x50, Header Image: 1024x60 & 767x195

Fulfillment

Submit Design Case in Salesforce.

10 Day Lead Time from the date assets are received by DMD

Business Rules

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Product approval required for all custom ads not built by Autotrader.

Download Ad Specs:
Certified Pre-Owned (CPO) Advantage
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Desktop + Mobile 300×250 Ad

  • Logo Image width – 130px, height – 39px
    • Clickable & supports third party tracking
  • Offsite Link “Visit <Sponsor Name>” required
    • 12px Roboto Regular
    • #505FBB
    • Offsite Icon required

Desktop Compare Page

  • Responsive Header Image Sizes –  Optional sizes 1024×60 & 767×195 (retina)
    • Large width – 1300px, height – 330px
    • Standard width – 1024px, height – 260px
  • Logo Image Asset width – 175px, height – 50px
    • Offsite Link 40 character limit
    • 14px Roboto Regular
    • #505FBB
    • Offsite Icon required
  • This page is responsive and required all three image sizes for Desktop, Tablet and Mobile screen ratios. The Autotrader team can resize the 1300×330 to the smaller sizes if a PSD file is supplied. Please note that any copy included in the image may need to be adjusted for readability for the mobile size.
  • Image Content Requirements: Use imagery and content related to the Certified program or a certified vehicle(s). This is due to the nature of this page.
  • Mobile Retina width – 767px, height – 195px
  • Offsite Link 40 character limit
    • 8px Roboto Regular
    • #505FBB
    • Offsite Icon required

Mobile Compare Page

  • Responsive Header Image Size*
    • Mobile Retina width – 767px, height – 195px
  • Offsite Link 40 character limit
    • 8px Roboto Regular
    • #505FBB
    • Offsite Icon required

Mobile Ad: 320×50

  • Logo image width – 320px, height – 50px
  • Clickable & supports 3rd party tracking
  • Offsite Link “Visit <Sponsor Name>” required
  • 12px Roboto Regular
  • #505FBB
  • Offsite icon required

View Detailed Spec Doc Here

Page(s):
  • Vehicle Details (desktop, tablet, mobile)
  • Custom Landing Page
Assets Required:

Desktop + Mobile 300×250 Ad

  1. Logo
  2. Offsite link text

Desktop Compare Page

  1. Responsive header image
  2. Logo
  3. Offsite link text

Mobile Compare Page

  1. Optional moible header image size

Mobile Ad: 320×50

  1. Logo
  2. Offsite link text

Use this Box link to review the Internal Ad Specs pdf for CPO Advantage:

https://coxautoinc.box.com/v/CPOAdvantageInternalAdSpecs

 

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Desktop & Mobile Vehicle Detail Pages    300x250      Site Served  Used; Make/Model 
Mobile Vehicle Detail Pages    320x50      Site Served  Used; Make/Model 
Custom Landing Page Header    Custom      Site Served  Exclusive 
Advertiser:

Certified

Platform:

Desktop, Tablet, Mobile

Product Type:

Impressions

Strategy:

Education, Vehicle details pages conversions

Duration:

Any

Geography:

National

Product Details:
  • Dynamic custom ad unit promotes benefits of buying Certified Pre-Owned (CPO) over Used
  • Users are directed from ad unit to third party site, Autotrader vehicle details pages, or custom comparison page
  • Comparison page offers a side-by-side view of used vehicle user came from and relevant Certified Pre-Owned (CPO) vehicles
Product Rules:
  • Ad units only appear on Used vehicle details pages
  • Cannot appear on competitor vehicle details pages
  • All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
  • Product approval required for all custom ads not built by Autotrader
Logic:
  • Models are dynamically updated based on vehicle details pages
  • Monthly payment teaser is based on vehicle detail page dealer price compared to Certified Pre-Owned (CPO) listing dealer price and financing of 60 months, 2.9% interest, 6.5% tax & title
    Listing logic (by order of availability and all within brand)
  • Dealer Certified Pre-Owned (CPO) listing within make and model of current used vehicle details pages (VDP)
  • Any Certified Pre-Owned (CPO) listing in vehicle details page model year + 3 previous years
  • Any Certified Pre-Owned (CPO) listing in vehicle details page make and model
  • Any Certified Pre-Owned (CPO) listings in vehicle details page body style
  • Any Certified Pre-Owned (CPO) listing in vehicle details page make
Pages:

Vehicle listings pages, custom landing page

Targeting:

Used, Make/Model

Ad Type:

Dependent on ad product

Ad Serving:

First Party and/or Third Party

Ad Size:

300×250, 320×50, custom landing page header

Lead Time:

10 business days

Partner:
KBB
Marketing Materials