OEM Solutions

Conquest – 2019

How It Works

  • Conquest your top competitors on Autotrader with both IAB and native executions placed strategically in the shopper’s path.
  • Influence shoppers consideration of your brand on any platform at either a National or Regional level.
  • Leverage Disregarding and Deflecting Audience Profile targeting to help bring your model back into consideration against the competition

Includes:

  • Search form
  • Search results page
  • Vehicle details page
  • Upgrade
    • Audience Premium Onsite and/or Offsite

Ad Size

300x250, 300x600, 728x90, Spotlight (728x200, 306x435), 320x50, various

Fulfillment

  • Third Party Ad Tag

OR

  • Submit Days Sales Outstanding to Ad Ops Design
  • Third party click tags (optional)

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Conquest Page Name: Search Form Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Make Search Ad Size: 300x250 or 300x600 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Search Results Ad Size: 728x90, Spotlight (728x200, 306x435) Ad Name: Leaderboard Ad Serving: Third Party or Site Served IAB/Custom: IAB
Package Name: Conquest Page Name: Vehicle Details Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Mobile Make Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Mobile Model Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Mobile Search Results Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Optional Audience Onsite & Offsite - Desktop + Mobile Ad Size: Various Ad Name: Ad Serving: Third Party IAB/Custom: IAB
Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Platform:

Desktop, Tablet, and Mobile

Product Type:

Impression-based

Strategy:

Conquest

Duration:

Any

Geography:

National

Product Details:

Optional Add-ons:
Audience Targeting Onsite: Desktop + Mobile (Disregarding; Deflecting)

Audience Targeting Offsite: (Disregarding; Deflecting)

Product Rules:

Third Party or Site Served

Logic:
  • Search form ads will refresh based Make and Search Type
  • Make pages are targetable by Make and DMA; the ads do not refresh based on filters.
  • Search Results page
    Scenario 1
    Ad serves based on selection of the first Make 1.
  • If Make 1 is removed, the ads will rotate Make 2, Make 3, etc.
    Scenario 2
  • No Make is selected on initial view of SRP, then shopper selects Makes from the flyout. Ads will rotate and are not selected based on Make 1, Make 2, etc.
Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Page(s):
  • Search Form
  • Make Search
  • Search Results
  • Vehicle Details
  • Audience Onsite
  • Audience Offsite

Enhancements

Asset Inclusions

Last updated: November 19, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Conquest Page Name: Search Form Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Make Search Ad Size: 300x250 or 300x600 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Search Results Ad Size: 728x90, Spotlight (728x200, 306x435) Ad Name: Leaderboard Ad Serving: Third Party or Site Served IAB/Custom: IAB
Package Name: Conquest Page Name: Vehicle Details Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Mobile Make Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Mobile Model Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Mobile Search Results Ad Size: 320x50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Conquest Page Name: Optional Audience Onsite & Offsite - Desktop + Mobile Ad Size: Various Ad Name: Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 19, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Conquest
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Major Accounts
Pages
Search Form
Make Search Page
Vehicle Details Page
Audience Offsite
Audience Premium: Upgrade
Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party, plus backup GIF
Ad Size

The following sizes apply:

  • 300x250
  • 300x600
  • 728x90
  • 728x200
  • 306x435
  • 320x50
Ad Size Upgrade Options
Lead Time 5 business days