OEM Solutions

Conquest – 2019

How It Works

  • Conquest your top competitors on Autotrader with both IAB and native executions placed strategically in the shopper’s path.
  • Influence shoppers consideration of your brand on any platform at either a National or Regional level.
  • Leverage Disregarding and Deflecting Audience Profile targeting to help bring your model back into consideration against the competition

Includes:

  • Search form
  • Search results page
  • Vehicle details page
  • Upgrade
    • Audience Premium Onsite and/or Offsite

Ad Size

300x250, 300x600, 728x90, Spotlight (728x200, 306x435), 320x50, various

Fulfillment

  • Third Party Ad Tag

OR

  • Submit Days Sales Outstanding to Ad Ops Design
  • Third party click tags (optional)

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Form
Included in Package Version
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; New/All
Page Name
Make Search
Included in Package Version
Ad Size
300x250 or 300x600
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; All
Page Name
Search Results
Included in Package Version
Ad Size
728x90, Spotlight (728x200, 306x435)
Ad Serving
Third Party or Site Served
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Vehicle Details
Included in Package Version
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Mobile Make
Included in Package Version
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Mobile Model
Included in Package Version
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Mobile Search Results
Included in Package Version
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Optional Audience Onsite & Offsite - Desktop + Mobile
Included in Package Version
Ad Size
Various
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
PSP - Disregarding; Deflecting
Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Platform:

Desktop, Tablet, and Mobile

Product Type:

Impression-based

Strategy:

Conquest

Duration:

Any

Geography:

National

Product Details:

Optional Add-ons:
Audience Targeting Onsite: Desktop + Mobile (Disregarding; Deflecting)

Audience Targeting Offsite: (Disregarding; Deflecting)

Product Rules:

Third Party or Site Served

Logic:
  • Search form ads will refresh based Make and Search Type
  • Make pages are targetable by Make and DMA; the ads do not refresh based on filters.
  • Search Results page
    Scenario 1
    Ad serves based on selection of the first Make 1.
  • If Make 1 is removed, the ads will rotate Make 2, Make 3, etc.
    Scenario 2
  • No Make is selected on initial view of SRP, then shopper selects Makes from the flyout. Ads will rotate and are not selected based on Make 1, Make 2, etc.
Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Page(s):
  • Search Form
  • Make Search
  • Search Results
  • Vehicle Details
  • Audience Onsite
  • Audience Offsite

Enhancements