OEM Solutions

Conquest – 2018, 2019

  • Conquest your top competitors on Autotrader with both IAB and native executions placed strategically in the shopper’s path.
  • Influence shoppers consideration of your brand on any platform at either a National or Regional level.
  • Leverage Disregarding and Deflecting Audience Profile targeting to help bring your model back into consideration against the competition

Includes:

  • Search form
  • Search results page
  • Vehicle details page
  • Upgrade
    • Audience Premium Onsite and/or Offsite
Ad Size

Multiple Ad Sizes

Fulfillment
  • Third Party Ad Tag

OR

  • Submit Days Sales Outstanding to Ad Ops Design
  • Third party click tags (optional)
Business Rules
Download Ad Specs:
Medium Rectangle – 300×250
Leaderboard – 728×90
Mobile 320×50
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Page(s):
  • Search Form
  • Make Search
  • Search Results
  • Vehicle Details
  • Audience Onsite
  • Audience Offsite
What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Search Form    300x250      Third Party Served  Make; New/All 
Make Search    300x250 or 300x600      Third Party Served  Make; All 
Search Results    728x90, Spotlight      Third Party Served; Third Party Served; Third Party or Site Served  Make; Model; New/All 
Vehicle Details    300x250      Third Party Served  Make; Model; New/All 
Mobile Make    320x50      Third Party Served  Make; Model; New/All 
Mobile Model    320x50      Third Party Served  Make; Model; New/All 
Mobile Search Results    320x50      Third Party Served  Make; Model; New/All 
Optional Audience Onsite & Offsite - Desktop + Mobile    Various      Optional  PSP - Disregarding; Deflecting 
Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Platform:

Desktop, Tablet, and Mobile

Product Type:

Impression-based

Strategy:

Conquest

Duration:

Any

Geography:

National

Product Details:

Optional Add-ons:
Audience Targeting Onsite: Desktop + Mobile (Disregarding; Deflecting)

Audience Targeting Offsite: (Disregarding; Deflecting)

Product Rules:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Logic:
  • Search form ads will refresh based Make and Search Type
  • Make pages are targetable by Make and DMA; the ads do not refresh based on filters.
  • Search Results page
    Scenario 1
    Ad serves based on selection of the first Make 1.
  • If Make 1 is removed, the ads will rotate Make 2, Make 3, etc.
    Scenario 2
  • No Make is selected on initial view of SRP, then shopper selects Makes from the flyout. Ads will rotate and are not selected based on Make 1, Make 2, etc.
Partner:
KBB
Marketing Materials