OEM Solutions

Conquest – 2019

How It Works

  • Conquest your top competitors on Autotrader with both IAB and native executions placed strategically in the shopper’s path.
  • Influence shoppers consideration of your brand on any platform at either a National or Regional level.
  • Leverage Disregarding and Deflecting Audience Profile targeting to help bring your model back into consideration against the competition

Includes:

  • Search form
  • Search results page
  • Vehicle details page
  • Upgrade
    • Audience Premium Onsite and/or Offsite

Ad Size

300x250, 300x600, 728x90, Spotlight (728x200, 306x435), 320x50, various

Fulfillment

  • Third Party Ad Tag

OR

  • Submit Days Sales Outstanding to Ad Ops Design
  • Third party click tags (optional)

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Form
Included in Package Version
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; New/All
Page Name
Make Search
Included in Package Version
Ad Size
300x250 or 300x600
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; All
Page Name
Search Results
Included in Package Version
Ad Size
728x90, Spotlight (728x200, 306x435)
Ad Serving
Third Party or Site Served
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Vehicle Details
Included in Package Version
Ad Size
300x250
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Mobile Make
Included in Package Version
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Mobile Model
Included in Package Version
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Mobile Search Results
Included in Package Version
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Make; Model; New/All
Page Name
Optional Audience Onsite & Offsite - Desktop + Mobile
Included in Package Version
Ad Size
Various
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
PSP - Disregarding; Deflecting
Advertiser:

Tier 1, Tier 2, Certified, Major Accounts

Platform:

Desktop, Tablet, and Mobile

Product Type:

Impression-based

Strategy:

Conquest

Duration:

Any

Geography:

National

Product Details:

Optional Add-ons:
Audience Targeting Onsite: Desktop + Mobile (Disregarding; Deflecting)

Audience Targeting Offsite: (Disregarding; Deflecting)

Product Rules:

Third Party or Site Served

Logic:
  • Search form ads will refresh based Make and Search Type
  • Make pages are targetable by Make and DMA; the ads do not refresh based on filters.
  • Search Results page
    Scenario 1
    Ad serves based on selection of the first Make 1.
  • If Make 1 is removed, the ads will rotate Make 2, Make 3, etc.
    Scenario 2
  • No Make is selected on initial view of SRP, then shopper selects Makes from the flyout. Ads will rotate and are not selected based on Make 1, Make 2, etc.
Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Page(s):
  • Search Form
  • Make Search
  • Search Results
  • Vehicle Details
  • Audience Onsite
  • Audience Offsite

Enhancements

Asset Inclusions

Last updated: October 4, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Search Form Included in Version: Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make; New/All
Page Name: Make Search Included in Version: Ad Size: 300x250 or 300x600 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make; All
Page Name: Search Results Included in Version: Ad Size: 728x90, Spotlight (728x200, 306x435) Ad Serving: Third Party or Site Served Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make; Model; New/All
Page Name: Vehicle Details Included in Version: Ad Size: 300x250 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make; Model; New/All
Page Name: Mobile Make Included in Version: Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make; Model; New/All
Page Name: Mobile Model Included in Version: Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make; Model; New/All
Page Name: Mobile Search Results Included in Version: Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: Make; Model; New/All
Page Name: Optional Audience Onsite & Offsite - Desktop + Mobile Included in Version: Ad Size: Various Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: PSP - Disregarding; Deflecting

Business Rules

Last updated: October 4, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Conquest
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Major Accounts
Pages
Search Form
Make Search Page
Vehicle Details Page
Audience Offsite
Audience Premium: Upgrade
Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party, plus backup GIF
Ad Size

The following sizes apply:

  • 300x250
  • 300x600
  • 728x90
  • 728x200
  • 306x435
  • 320x50
Lead Time 5 business days