OEM Solutions

Competitive Retention – 2020

How It Works

OVERVIEW

Target a combined audience of in-market shoppers who are simultaneously shopping your models and competitor models

Package Elements

  • Search Results Page (SRP):
    • Locked Leaderboard 728×90 + MMA 320×50
    • Superliner 728×200 + Mobile Superliner 306×435
    • Web/App MMA 320×50

NOTES

  • Available for purchase when slotting is completed and conquest inventory is available

 

 

Ad Size

728x90, 320x50, 728x200, 306x435

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Competitive Retention Page Name: Search Results Page Ad Size: 728x90, 320x50 Ad Name: Locked Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Competitive Retention Page Name: Search Results Page Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: Custom
Package Name: Competitive Retention Page Name: Search Results Page Ad Size: 320x50 Ad Name: Web/App MMA Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: December 5, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Competitive Retention Page Name: Search Results Page Ad Size: 728x90, 320x50 Ad Name: Locked Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Competitive Retention Page Name: Search Results Page Ad Size: 728x200, 320x50 Ad Name: Superliner Ad Serving: Site Served, Third Party IAB/Custom: Custom
Package Name: Competitive Retention Page Name: Search Results Page Ad Size: 320x50 Ad Name: Web/App MMA Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: December 5, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Competitive Retention
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Search Results
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 320x50
  • 728x200
  • 306x435
Ad Size Upgrade Options
Lead Time 10 business days