OEM Solutions

Competitive Retention – 2020

How It Works

OVERVIEW

Target a combined audience of in-market shoppers who are simultaneously shopping your models and competitor models

Package Elements

  • Search Results Page (SRP):
    • Locked Leaderboard 728×90 + MMA 320×50
    • Superliner 728×200 + Mobile Superliner 306×435
    • Web/App MMA 320×50

NOTES

  • Available for purchase when slotting is completed and conquest inventory is available

 

 

Ad Size

728x90, 320x50, 728x200, 306x435

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Search Results Page
Included in Package Version
Competitive Retention
Ad Size
728x90, 320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Page Name
Search Results Page
Included in Package Version
Competitive Retention
Ad Size
728x200, 320x50
Ad Serving
Site Served, Third Party
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Page Name
Search Results Page
Included in Package Version
Competitive Retention
Ad Size
320x50
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: October 1, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Search Results Page Included in Version: Competitive Retention Ad Size: 728x90, 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:
Page Name: Search Results Page Included in Version: Competitive Retention Ad Size: 728x200, 320x50 Ad Serving: Site Served, Third Party Tags/Details Required: IAB/Custom: Custom Targeting Criteria:
Page Name: Search Results Page Included in Version: Competitive Retention Ad Size: 320x50 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria:

Business Rules

Last updated: October 1, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Competitive Retention
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Search Results
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 320x50
  • 728x200
  • 306x435
Lead Time 10 business days