Certified Pre-Owned (CPO) Segment Sponsorship – 2018
Certified Pre-Owned (CPO) Segment Sponsorship
Opportunity to influence new car shoppers looking for a vehicle within a specific segment. Our vehicle segments include: Convertible, Sedan, Van/Minivan, Coupe, SUV/Crossover, Wagon, Hatchback, Truck.
Includes placements on these pages:
- Segment Landing Page & Segment Research Landing Page
- Segment Article Pages
- Audience Premium
- Promoted Content
- Audience Premium Offsite (Body Style Audience)
300x250, 728x90, 320x50, Superliner
- Ad Specs:
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
- Assets Required:
- IAB Units: 300×250, 728×90; third party creative tags
- MMA Units: 320×50, mobile superliner, optional 300×250; third party creative tags
- Mobile-first superliner (Option 1): Submit DSO to Ad Ops Design & receive caravan image link third party impression & click tags (optional)
- Mobile-first superliner (Option 2): Use preset templates to create and send over third party creative tags.
|Page Name||Included in Package Version||Ad Size||Ad Serving||Tags/Details Required||IAB / Custom||Targeting Criteria|
|Search Form (excludes Luxury segment)||300x250||IAB||Exclusive; No Make; Used; Style|
|Audience Onsite||Desktop 300x250; 728x90 - Mobile 300x250; 320x50; (Mobile Superliner optional)||Required||Certified Segment - Used, Style|
|Audience Offsite||various||Optional||Certified Segment|
|Promoted Content||various||Optional||Certified Segment|
Tier 1; Certified
Desktop, Tablet, Mobile
- Product Type:
5 day lead time
- Refer to the Ad Operations Fulfillment matrix for step-by-step procedures for order entry and flighting.
- Multiple ad tags per ad size accepted, but cannot be targeted to specific pages; multiple ad tags per ad size will equally rotate
- Product Details:
6 Segments available:
- Required – Audience Targeting Onsite: Desktop + Mobile (CPO Segment – Used, Style)
- Optional – Audience Targeting Offsite (Certified Segment)
- Product Rules:
- Ads are only available as a package; no collapsing of ads.
- Segment packages may be bundled together (i.e. Coupe & Sedan).
- Sub-segments can be sold as a custom conquest package (i.e. mid-size sedan, Luxury Car) and will not include a landing page.
- All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
- Product approval required for all custom ads not built by Autotrader.
Ads appear on Search Form when user selects a bodystyle AND no make/model are selected.
Ads also appear if user selects a make/model but retention was not purchased.