OEM Solutions

Certified Pre-Owned (CPO) Segment Sponsorship – 2018

Certified Pre-Owned (CPO) Segment Sponsorship

Opportunity to influence new car shoppers looking for a vehicle within a specific segment. Our vehicle segments include: Convertible, Sedan, Van/Minivan, Coupe, SUV/Crossover, Wagon, Hatchback, Truck.

Includes placements on these pages:

  • Segment Landing Page & Segment Research Landing Page
  • Segment Article Pages
  • Audience Premium
  • Upgrades
    • Promoted Content
    • Audience Premium Offsite (Body Style Audience)

 

Ad Size

300x250, 728x90, 320x50, Superliner

Download Ad Specs:
Inventory Search – 300×250
Leaderboard – 728×90
Mobile 320×50
Superliner
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Assets Required:
  • IAB Units: 300×250, 728×90; third party creative tags
  • MMA Units: 320×50, mobile superliner, optional 300×250; third party creative tags
  • Mobile-first superliner  (Option 1): Submit DSO to Ad Ops Design & receive caravan image link third party impression & click tags (optional)
  • Mobile-first superliner (Option 2): Use preset templates to create and send over third party creative tags.
What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Search Form (excludes Luxury segment)    300x250      IAB  Exclusive; No Make; Used; Style 
Audience Onsite    Desktop 300x250; 728x90 - Mobile 300x250; 320x50; (Mobile Superliner optional)      Required  Certified Segment - Used, Style 
Audience Offsite    various      Optional  Certified Segment 
Promoted Content    various      Optional  Certified Segment 
Advertiser:

Tier 1; Certified

Platform:

Desktop, Tablet, Mobile

Product Type:

Impression

Strategy:

Consideration; Segment

Duration:

Monthly

Geography:

National

Fulfillment:

5 day lead time

  • Refer to the Ad Operations Fulfillment matrix for step-by-step procedures for order entry and flighting.
  • Multiple ad tags per ad size accepted, but cannot be targeted to specific pages; multiple ad tags per ad size will equally rotate
Product Details:

6 Segments available:

  • Coupe
  • Luxury
  • Sedan
  • SUV/Crossover/AWD/4WD
  • Truck
  • Van/Minivan

Targeting Add-ons:

  • Required – Audience Targeting Onsite: Desktop + Mobile (CPO Segment – Used, Style)
  • Optional – Audience Targeting Offsite (Certified Segment)
Product Rules:
  • Ads are only available as a package; no collapsing of ads.
  • Segment packages may be bundled together (i.e. Coupe & Sedan).
  • Sub-segments can be sold as a custom conquest package (i.e. mid-size sedan, Luxury Car) and will not include a landing page.
  • All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
  • Product approval required for all custom ads not built by Autotrader.
Logic:

Ads appear on Search Form when user selects a bodystyle AND no make/model are selected.

Ads also appear if user selects a make/model but retention was not purchased.

Partner:
KBB