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Certified Filter – Enhancement to Certified Partnership – 2019

How It Works

This is an upgrade to the Certified Partnership Offering

Promote your certified program and increase shoppers awareness of certified program benefits with this unique placement, the Certified Filter.

Ad Size

110x30 tile & modal with copy and three click links

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Make Search Page
Included in Package Version
Ad Size
110x30 tile & modal with copy and three click links
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Make
Page Name
Search Results Page
Included in Package Version
Ad Size
110x30 tile & modal with copy and three click links
Ad Serving
Site Served
Tags/Details Required
IAB / Custom
Custom
Targeting Criteria
Make
Advertiser:

Tier 1, Certified

Platform:

Core (Desktop, Tablet)

Product Type:

Exclusive

Strategy:

Retention

Duration:

Any

Geography:

National, Regional

Product Details:
  • 110×30 tile appears on the Search Results Page and Make page – sold together.
  • Shopper clicks on “certified”, the search results will populate with the selected Make and Certified search criteria.
  • Shopper clicks on the tile, a modal will appear; model that spawned from filter and listings is the same (same specs).
  • Up to 4 OEM CPO filters could appear on the Search Results Page at the same time if a shopper selects multiple makes. Note, this is similar to the current site functionality with multiple Make selections.
  • Tile and link must populate a Search Results Page search on AutoTrader.com.

Tagging

  • 1×1 impression tracker for tile
  • 1×1 click tracker for tile
  • 1×1 click tracker for links within modal
Fulfillment:

10 day lead time

  • Copy, 1×1 tracking tags and images should be attached to an O/R case in SFDC for routing and fulfillment.
  • Customer must have purchased the Certified Partnership Package
Logic:

Tile appears based on Make Selection

Pages:

Vehicle Listings Pages

Targeting:

Dependent on ad product; options: make; new/all, body style, PSP-disregarding; deflecting

Ad Type:

Dependent on ad product

Ad Serving:

First Party, Third Party

Ad Size:

110×30 tile & modal with copy and three click links

Lead Time:

10 business days

Partner:
KBB
Ad Specs:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Unit Portfolio.

Details:

Images can be supplied by Advertiser or Autotrader

Third Party Tracking:

Impression tag and click tag (1×1’s)

Details:

Custom format

Tile

  • 110×30
  • JPG or PNG
  • Max file size is 15KB
  • Static image
  • No video, no animation, no audio, no expansion

Modal

  • Tile Size: 175×50
  • Maximum character count is 1,000 characters for the body of the light box
  • If body copy warrants more space, a scroll bar may be used
  • OEM call to action: 30 maximum characters
  • Max 3 text links on right under Search Vehicles
  • One text link to OEM page under copy
  • Text area allows for bold selections, paragraphs of text, and/or bulleted lists

 

Enhancements

Ad Specs

Last updated: July 17, 2019

Asset Inclusions

Last updated: July 17, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Make Search Page Included in Version: Ad Size: 110x30 tile & modal with copy and three click links Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: Make
Page Name: Search Results Page Included in Version: Ad Size: 110x30 tile & modal with copy and three click links Ad Serving: Site Served Tags/Details Required: IAB/Custom: Custom Targeting Criteria: Make

Business Rules

Last updated: July 17, 2019
  • No conquesting.

    Only applies to OEMs who purchased their Certified Partnership package (i.e. CPO feed).

    All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

     

  Certified Filter
Funnel Lower Funnel
Supersection Other
Platform Desktop
Tablet
Advertiser(s) National/Tier 1
Certified
Pages
Make Search Page
Search Results
Segments None
Duration Any
Ad Type Retention exclusive: 100% impressions
Geography National
DMA
Ad Serving Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 110x30
  • Modal with copy and three click links
Lead Time 10 business days