CAMP 360: Listings – Listings Search Results/Vehicle Details
How It Works
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products.
Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
CAMP 360: Listings – Listings Search Results/Vehicle Details inclusions:
Search Results Page (SRP):
– Locked leaderboard
– Superliner / Recommendation Template
– 300×600
Vehicle Details Page (VDP):
– 300×250 (AT IAB Native Templates: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule Test Drive)
– 300×250 CPO Advantage Ad
Included Solutions
Image Gallery
Details
- Partner:
- KBB
Enhancements
Ad Specs
Asset Inclusions
Business Rules
| CAMP360: Listings – Listings Search Results/Vehicle Details | |
|---|---|
| Funnel |
Lower Funnel |
| Supersection |
New Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Cars for Sale Used Car Shoppers Search Results Listings Vehicle Details Pages |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Site-served, agency tracking tags optional Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options |
The following sizes apply:
|
| Lead Time |
10 business days |