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CAMP 360: Listings – Listings Search Results/Vehicle Details

How It Works

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. 

This is about selling Cox Auto marketing capabilities, not products.

Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

CAMP 360: Listings – Listings Search Results/Vehicle Details inclusions:

Search Results Page (SRP):

– Locked leaderboard

– Superliner / Recommendation Template

– 300×600

Vehicle Details Page (VDP):

– 300×250 (AT IAB Native Templates: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule Test Drive)

– 300×250 CPO Advantage Ad

Included Solutions

Details

Partner:
KBB

Enhancements

Asset Inclusions

Last updated: March 3, 2021

Business Rules

Last updated: March 3, 2021
  CAMP360: Listings – Listings Search Results/Vehicle Details
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Cars for Sale Used Car Shoppers Search Results Listings
Vehicle Details Pages
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Site-served, agency tracking tags optional
Third Party
Ad Size

The following sizes apply:

  • 300x600
  • Custom
Ad Size Upgrade Options

The following sizes apply:

  • N/A
Lead Time 10 business days