OEM Solutions

CAMP 360: Shopping Details Pages

How It Works

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. 

This is about selling Cox Auto marketing capabilities, not products.Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

CAMP 360: Shopping inclusions:

  • Year Make Model & Year Make Model Trim
    • Medium Rectangle: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule A Test Drive

Ad Size

300x250

Included Solutions

Details

Partner:
KBB

Enhancements

Asset Inclusions

Last updated: March 4, 2021

Business Rules

Last updated: March 4, 2021

CAMP360: Shopping inclusions:

  • Year Make Model & Year Make Model Trim
    • Fluid Shopping Tools Module
    • Medium Rectangle
  CAMP360: Shopping Details Page
Funnel Lower Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
New Car/Owners/Used Car Segment Shoppers
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
  • 300x250
Ad Size Upgrade Options

The following sizes apply:

  • N/A
Lead Time 10 business days