CAMP 360: Shopping Details Pages
How It Works
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
CAMP 360: Shopping inclusions:
- Year Make Model & Year Make Model Trim
- Medium Rectangle: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule A Test Drive
Ad Size
300x250
Included Solutions
Image Gallery
Details
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: March 4, 2021
Asset Inclusions
Last updated: March 4, 2021
Business Rules
Last updated: March 4, 2021
CAMP360: Shopping inclusions:
- Year Make Model & Year Make Model Trim
- Fluid Shopping Tools Module
- Medium Rectangle
| CAMP360: Shopping Details Page | |
|---|---|
| Funnel |
Lower Funnel |
| Supersection |
New |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
New Car/Owners/Used Car Segment Shoppers |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options |
The following sizes apply:
|
| Lead Time |
10 business days |