CAMP 360: Shopping Make
How It Works
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products.
Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
CAMP360: Shopping Make inclusions –
- AT IAB Native Templates: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule Test Drive
Ad Size
300x250
Included Solutions
Ad Specs
Image Gallery
Details
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: March 2, 2021
Asset Inclusions
Last updated: March 2, 2021
Business Rules
Last updated: March 2, 2021
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
| CAMP360: Shopping Make | |
|---|---|
| Funnel |
Lower Funnel |
| Supersection |
New Used |
| Platform |
Desktop Tablet Mobile Cross-devices |
| Advertiser(s) | National/Tier 1 |
| Pages |
Make targeted pages |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options |
The following sizes apply:
|
| Lead Time |
10 business days |