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CAMP 360: Section Landing Page Used Car

How It Works

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. 

This is about selling Cox Auto marketing capabilities, not products.Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

Native Personalized Template options within Autotrader Used Car section.

  • Used Car Section Landing Page inclusions:
    • Medium Rectangle – AT IAB Native Templates: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule Test Drive
    • Sponsored Article – Native Personalized Template

Ad Size

Custom, Medium Rectangle

Included Solutions

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CAMP 360: Section Landing Page Used Car Page Name: Used Car Section Landing Page Ad Size: Custom Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CAMP 360: Section Landing Page Used Car Page Name: Used Car Section Landing Page Ad Size: Medium Rectangle Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB

Enhancements

Asset Inclusions

Last updated: March 4, 2021
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: CAMP 360: Section Landing Page Used Car Page Name: Used Car Section Landing Page Ad Size: Custom Ad Name: Sponsored Article Ad Serving: Site-Served IAB/Custom: Custom
Package Name: CAMP 360: Section Landing Page Used Car Page Name: Used Car Section Landing Page Ad Size: Medium Rectangle Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: March 4, 2021
  • Medium Rectangle – Native Personalized Template
  • Sponsored Article – Native Personalized Template
  CAMP360: Section Landing Page Used Car
Funnel Upper Funnel
Supersection Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Used Car Homepage
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Site served, Third Party Expandable (Pointroll Only)
Third Party
Ad Size

The following sizes apply:

  • Custom
  • 300x250
Ad Size Upgrade Options

The following sizes apply:

  • N/A
Lead Time 10 business days