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CAMP360: Section Landing Page New Car

How It Works

“CAMP360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. 

This is about selling Cox Auto marketing capabilities, not products.​ Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

  • New Car Section Landing Page inclusions:

    • Medium Rectangle – AT IAB Native Templates: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule Test Drive
    • Sponsored Article – Native Personalized Template

New Car Section Landing Page aligns to: Native Personalized Template

Ad Size

Custom, Medium Rectangle

Included Solutions

Details

Partner:
KBB

Enhancements

Asset Inclusions

Last updated: March 2, 2021

Business Rules

Last updated: March 2, 2021
  • Medium Rectangle – Native Personalized Template
  • Sponsored Article – Native Personalized Template

New Car Section Landing Page aligns to: Native Personalized Template

  CAMP360: Section Landing Page New Car
Funnel Upper Funnel
Supersection New
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
New car section pages
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
  • 300x250
Ad Size Upgrade Options

The following sizes apply:

  • N/A
Lead Time 10 business days