CAMP360: Section Landing Page New Car
How It Works
“CAMP360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
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New Car Section Landing Page inclusions:
- Medium Rectangle – AT IAB Native Templates: STMRec, Find Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule Test Drive
- Sponsored Article – Native Personalized Template
New Car Section Landing Page aligns to: Native Personalized Template
Ad Size
Custom, Medium Rectangle
Included Solutions
Ad Specs
Image Gallery
Details
- Partner:
- KBB
Enhancements
Ad Specs
Last updated: March 2, 2021
Asset Inclusions
Last updated: March 2, 2021
Business Rules
Last updated: March 2, 2021
- Medium Rectangle – Native Personalized Template
- Sponsored Article – Native Personalized Template
New Car Section Landing Page aligns to: Native Personalized Template
| CAMP360: Section Landing Page New Car | |
|---|---|
| Funnel |
Upper Funnel |
| Supersection |
New |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
New car section pages |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options |
The following sizes apply:
|
| Lead Time |
10 business days |