CAMP 360: Homepage – Native Personalized Templates
How It Works
“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products.
Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Homepage: Native Personalized Templates inclusions:
- Leaderboard/MMA – Web – Headband, Schedule Test Drive, Featured Offer, Vehicle Recommendation
Ad Size
Custom
Included Solutions
Ad Specs
Image Gallery
Details
- Partner:
- KBB
- LEAN Guidelines:
-
Adhere to LEAN Ad Standards, as defined by IAB New Ad Portfolio.
Enhancements
Asset Inclusions
Last updated: March 3, 2021
Business Rules
Last updated: March 3, 2021
- CPO – Featured Tile
- Leaderboard/MMA – Web – API, Recommendation Template
- Sponsored Article
| CAMP360: Homepage – Native Personalized Templates | |
|---|---|
| Funnel |
Upper Funnel |
| Supersection |
Homepage |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Homepage |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party Site-served, agency tracking tags optional |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options |
The following sizes apply:
|
| Lead Time |
10 business days |