OEM Solutions

CAMP 360: Editorial

How It Works

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. 

This is about selling Cox Auto marketing capabilities, not products.

Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market. 

Editorial:

  • IAB Native Templates: STMRec, Find Deals/Offers, Headband, SKIMrec, Tout Ad, Vehicle Recommendation, Schedule A Test Drive

 

Ad Size

300x250

Included Solutions

Details

Partner:
KBB

Enhancements

Asset Inclusions

Last updated: March 2, 2021

Business Rules

Last updated: March 2, 2021
  CAMP360: Editorial
Funnel Lower Funnel
Supersection New
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Pages
Segment known
Segments
  • Sedan
  • Truck
  • Coupe
  • Hatchback
  • Convertible
  • Luxury SUV
  • Van/Minivan
  • Wagon
  • Commercial
  • Luxury
  • Hybrid/Electric
  • AWD/4WD
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 300x250
Ad Size Upgrade Options
Lead Time 10 business days