OEM Solutions

CAMP 360: Car Research Main

How It Works

“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments. 

This is about selling Cox Auto marketing capabilities, not products.

Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.

Car Research Main Inclusions:

  • Car Research Main Secondary Landing Page: Medium Rectangle (MREC) and Sponsored Article

Car Research Main aligns to: Native Personalized Template

Ad Size

300x250, Custom

Included Solutions

Details

Partner:
KBB

Enhancements

Asset Inclusions

Last updated: March 2, 2021

Business Rules

Last updated: March 2, 2021

Car Research Main Secondary Landing Page: Medium Rectangle (MREC) and Sponsored Article

  CAMP 360: Car Research Main
Funnel Upper Funnel
Supersection Car Research
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Pages
Car Research Browse Landing Page
Segments None
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • Custom
  • 300x250
Ad Size Upgrade Options

The following sizes apply:

  • N/A
Lead Time 10 business days