Autotrader Classics Sponsorship – 2019
Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.
Ad Size
728x90, 300x250
Business Rules
Adhere to LEAN Ad Standards, as defined by IAB 2017 New Standard Ad Unit Portfolio
- Download Ad Specs:
- Medium Rectangle – 300×250
- Leaderboard
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Homepage | 300x250; 728x90 | Third Party | IAB | one week | ||
| Run of Site | 300x250; 728x90 | Third Party | IAB | one month |
- Advertiser:
Tier 1
- Platform:
Desktop, Tablet, Mobile
- Product Type:
Impression and Homepage Sponsorship
- Strategy:
Awareness
- Duration:
Homepage = 1 week
Run of Site = Monthly
- Geography:
National
- Product Details:
Cannot use Activity Hubs
Ad Specs are available
- Product Rules:
Sponsorship options:
- Level 1 – includes Homepage and Run of Site
- Level 2-4 includes only ROS (excludes Homepage Sponsor)
All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.
Product approval required for all custom ads not built by Autotrader.
- Pages:
Autotrader Classics Homepage (Sponsorship – 100% of impressions) & Vehicle Listings Pages (Run of Site – less than 100% of impressions)
- Targeting:
Dependent on ad product
- Ad Type:
Dependent on ad product
- Ad Serving:
Third Party
- Ad Size:
- Desktop, Tablet, Mobile: 300×250
- Desktop, Tablet: 728×90
- Lead Time:
5 business days
- Partner:
- KBB