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Autotrader Classics Sponsorship – 2019, 2020

How It Works

Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.

Ad Size

728x90, 300x250

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Page Name
Homepage
Included in Package Version
Autotrader Classics Sponsorship
Ad Size
300x250; 728x90
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
one week
Page Name
Run of Site
Included in Package Version
Autotrader Classics Sponsorship
Ad Size
300x250; 728x90
Ad Serving
Third Party
Tags/Details Required
IAB / Custom
IAB
Targeting Criteria
one month
Advertiser:

National/Tier 1, Certified

Platform:

Desktop, Tablet, Mobile

Product Type:

Impression and Homepage Sponsorship

Strategy:

Awareness

Duration:

Homepage = 1 week

Run of Site = Monthly

Geography:

National

Product Details:

Cannot use Activity Hubs

Ad Specs are available

Product Rules:

Sponsorship options:

  • Level 1 – includes Homepage and Run of Site
  • Level 2-4 includes only ROS (excludes Homepage Sponsor)

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Pages:

Autotrader Classics Homepage (Sponsorship – 100% of impressions) & Vehicle Listings Pages (Run of Site – less than 100% of impressions)

Targeting:

Dependent on ad product

Ad Type:

Dependent on ad product

Ad Serving:

Third Party

Ad Size:
  • Desktop, Tablet, Mobile: 300×250
  • Desktop, Tablet: 728×90
Lead Time:

5 business days

Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: September 3, 2019
Page Name Included in Version Ad Size Ad Serving Tags/Details Required IAB/Custom Targeting Criteria
Page Name: Homepage Included in Version: Autotrader Classics Sponsorship Ad Size: 300x250; 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: one week
Page Name: Run of Site Included in Version: Autotrader Classics Sponsorship Ad Size: 300x250; 728x90 Ad Serving: Third Party Tags/Details Required: IAB/Custom: IAB Targeting Criteria: one month

Business Rules

Last updated: September 3, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Autotrader Classics Sponsorship
Funnel Upper Funnel
Lower Funnel
Supersection Owners
Used
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Pages
Classics Homepage
Segments None
Duration 1 week minimum
1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Lead Time 5 business days