Autotrader Classics Sponsorship – 2019, 2020
How It Works
Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.
Ad Size
728x90, 300x250
Ad Specs
Image Gallery
Tier 2 Tier 3
Details
| Page Name | Included in Package Version | Ad Size | Ad Serving | Tags/Details Required | IAB / Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
|
Page Name
Homepage |
Included in Package Version
Autotrader Classics Sponsorship |
Ad Size
300x250; 728x90 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
one week |
|
Page Name
Run of Site |
Included in Package Version
Autotrader Classics Sponsorship |
Ad Size
300x250; 728x90 |
Ad Serving
Third Party |
Tags/Details Required
|
IAB / Custom
IAB |
Targeting Criteria
one month |
- Advertiser:
National/Tier 1, Certified
- Platform:
Desktop, Tablet, Mobile
- Product Type:
Impression and Homepage Sponsorship
- Strategy:
Awareness
- Duration:
Homepage = 1 week
Run of Site = Monthly
- Geography:
National
- Product Details:
Cannot use Activity Hubs
Ad Specs are available
- Product Rules:
Sponsorship options:
- Level 1 – includes Homepage and Run of Site
- Level 2-4 includes only ROS (excludes Homepage Sponsor)
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
- Pages:
Autotrader Classics Homepage (Sponsorship – 100% of impressions) & Vehicle Listings Pages (Run of Site – less than 100% of impressions)
- Targeting:
Dependent on ad product
- Ad Type:
Dependent on ad product
- Ad Serving:
Third Party
- Ad Size:
- Desktop, Tablet, Mobile: 300×250
- Desktop, Tablet: 728×90
- Lead Time:
5 business days
- Partner:
- KBB
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Enhancements
Ad Specs
Asset Inclusions
| Page Name | Included in Version | Ad Size | Ad Serving | Tags/Details Required | IAB/Custom | Targeting Criteria |
|---|---|---|---|---|---|---|
| Page Name: Homepage | Included in Version: Autotrader Classics Sponsorship | Ad Size: 300x250; 728x90 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: one week |
| Page Name: Run of Site | Included in Version: Autotrader Classics Sponsorship | Ad Size: 300x250; 728x90 | Ad Serving: Third Party | Tags/Details Required: | IAB/Custom: IAB | Targeting Criteria: one month |
Business Rules
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Autotrader Classics Sponsorship | |
|---|---|
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
Owners Used |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 |
| Pages |
Classics Homepage |
| Segments | None |
| Duration | 1 week minimum 1 month |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |