Autotrader Classics Sponsorship
How It Works
Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.
Opportunity highlights include:
- Autotrader Classics Homepage – Leaderboard, Medium Rectangle
- Autotrader Classics Run of Site – Leaderboard, Medium Rectangle
Ad Size
728x90, 300x250
Ad Specs
Image Gallery
Details
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: Autotrader Classics | Page Name: Homepage | Ad Size: 728x90 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Autotrader Classics | Page Name: Homepage | Ad Size: 300x250 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Autotrader Classics | Page Name: Run of Site | Ad Size: 728x90 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Autotrader Classics | Page Name: Run of Site | Ad Size: 300x250 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
- Advertiser:
National/Tier 1, Regional/Tier 2, Certified
- Platform:
Desktop, Tablet, Mobile
- Product Type:
Impression and Homepage Sponsorship
- Strategy:
Awareness
- Duration:
Homepage = 1 week
Run of Site = Monthly
- Geography:
National
- Product Rules:
Sponsorship options:
- Level 1 – includes Homepage and Run of Site
- Level 2-4 includes only ROS (excludes Homepage Sponsor)
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
- Pages:
Autotrader Classics Homepage (Sponsorship – 100% of impressions) & Vehicle Listings Pages (Run of Site – less than 100% of impressions)
- Targeting:
Dependent on ad product
- Ad Type:
Dependent on ad product
- Ad Serving:
Third Party
- Ad Size:
- Desktop, Tablet, Mobile: 300×250
- Desktop, Tablet: 728×90, 320×90
- Lead Time:
5 business days
- Partner:
- KBB
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Enhancements
Ad Specs
Asset Inclusions
| Package Name | Page Name | Ad Size | Ad Name | Ad Serving | IAB/Custom |
|---|---|---|---|---|---|
| Package Name: Autotrader Classics | Page Name: Homepage | Ad Size: 728x90 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Autotrader Classics | Page Name: Homepage | Ad Size: 300x250 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Autotrader Classics | Page Name: Run of Site | Ad Size: 728x90 | Ad Name: Leaderboard | Ad Serving: Third Party | IAB/Custom: IAB |
| Package Name: Autotrader Classics | Page Name: Run of Site | Ad Size: 300x250 | Ad Name: Medium Rectangle | Ad Serving: Third Party | IAB/Custom: IAB |
Business Rules
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Autotrader Classics Sponsorship | |
|---|---|
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
Owners Used Certified |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Certified |
| Pages |
Classics Homepage Classics Run of Site |
| Segments | None |
| Duration | 1 week minimum 1 month |
| Ad Type |
Sponsorship, Exclusive: 100% of impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
5 business days |