OEM Solutions

Autotrader Classics Sponsorship – 2018, 2019

Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.

Ad Size

728x90, 300x250

Business Rules

Adhere to LEAN Ad Standards, as defined by IAB 2017 New Standard Ad Unit Portfolio

Download Ad Specs:
Medium Rectangle – 300×250
Leaderboard – 728×90
Ad Specifications::

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

What the Package Includes:
Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Homepage    300x250; 728x90      IAB  one week 
Run of Site    300x250; 728x90      IAB  one month 
Advertiser:

Tier 1

Platform:

Desktop, Tablet, Mobile

Product Type:

Impression and Homepage Sponsorship

Strategy:

Awareness

Duration:

Homepage = 1 week

Run of Site = Monthly

Geography:

National

Product Details:

Cannot use Activity Hubs

Ad Specs are available

Product Rules:

Sponsorship options:

  • Level 1 – includes Homepage and Run of Site
  • Level 2-4 includes only ROS (excludes Homepage Sponsor)

All Ads should adhere to LEAN Ad Standards as defined by IAB 2017 New Standard Ad Unit Portfolio.

Product approval required for all custom ads not built by Autotrader.

Pages:

Autotrader Classics Homepage & Vehicle Listings Pages

Targeting:

Dependent on ad product

Ad Type:

Dependent on ad product

Ad Serving:

Third Party

Size:
  • Desktop, Tablet, Mobile: 300×250
  • Desktop, Tablet: 728×90
Lead Time:

5 business days

Partner:
KBB