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Autotrader Classics Sponsorship – 2019, 2020

How It Works

Reach car enthusiasts who are buying and selling classic, exotic, and performance vehicles at https://classics.autotrader.com/.

Opportunity highlights include:

  • Autotrader Classics Homepage – Leaderboard, Medium Rectangle
  • Autotrader Classics Run of Site – Leaderboard, Medium Rectangle

Ad Size

728x90, 300x250

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Autotrader Classics Page Name: Homepage Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Autotrader Classics Page Name: Homepage Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Autotrader Classics Page Name: Run of Site Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Autotrader Classics Page Name: Run of Site Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Advertiser:

National/Tier 1, Certified

Platform:

Desktop, Tablet, Mobile

Product Type:

Impression and Homepage Sponsorship

Strategy:

Awareness

Duration:

Homepage = 1 week

Run of Site = Monthly

Geography:

National

Product Details:

Cannot use Activity Hubs

Ad Specs are available

Product Rules:

Sponsorship options:

  • Level 1 – includes Homepage and Run of Site
  • Level 2-4 includes only ROS (excludes Homepage Sponsor)

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Pages:

Autotrader Classics Homepage (Sponsorship – 100% of impressions) & Vehicle Listings Pages (Run of Site – less than 100% of impressions)

Targeting:

Dependent on ad product

Ad Type:

Dependent on ad product

Ad Serving:

Third Party

Ad Size:
  • Desktop, Tablet, Mobile: 300×250
  • Desktop, Tablet: 728×90
Lead Time:

5 business days

Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Asset Inclusions

Last updated: November 25, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Autotrader Classics Page Name: Homepage Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Autotrader Classics Page Name: Homepage Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Autotrader Classics Page Name: Run of Site Ad Size: 728x90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Autotrader Classics Page Name: Run of Site Ad Size: 300x250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 25, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Autotrader Classics Sponsorship
Funnel Upper Funnel
Lower Funnel
Supersection Owners
Used
Certified
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Certified
Pages
Classics Homepage
Classics Run of Site
Segments None
Duration 1 week minimum
1 month
Ad Type Sponsorship, Exclusive: 100% of impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
Ad Size Upgrade Options
Lead Time 5 business days