How It Works
Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
|Advertiser(s)|| National/Tier 1
Local Reseller/Tier 3
Make Subject Page
Vehicle Details Page
Optional: Audience Off Site (make/model)
Optional: Research/Editorial (make/model contextual target)
Standard, Non-exclusive: less than 100% of available impressions
The following sizes apply:
|Ad Size Upgrade Options|
5 business days