Audience
How It Works
Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.
Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).
Ad Size
300x250, 728x90
Included Solutions
Image Gallery
Details
- Partner:
- KBB
- Ad Specifications:
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
Enhancements
Ad Specs
Last updated: April 22, 2021
Asset Inclusions
Last updated: April 22, 2021
Business Rules
Last updated: April 22, 2021
-
All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.
Product approval required for all custom ads not built by Autotrader.
| Audience targeting | |
|---|---|
| Funnel |
Lower Funnel Upper Funnel |
| Supersection |
New Used Other |
| Platform |
Desktop Tablet Mobile |
| Advertiser(s) | National/Tier 1 Regional/Tier 2 Local Reseller/Tier 3 Certified Major Accounts |
| Pages |
Make Subject Page Search Form Vehicle Details Page Optional: Audience Off Site (make/model) Optional: Research/Editorial (make/model contextual target) |
| Segments |
|
| Duration | 1 month |
| Ad Type |
Standard, Non-exclusive: less than 100% of available impressions |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Ad Size Upgrade Options | |
| Lead Time |
5 business days |