OEM Solutions

How It Works

Audience includes Native IAB and non-IAB templates that serve relevant vehicle based on Consumer Insights data.

Serves relevant vehicle based on Consumer Insights data when ad server shows relevant CAMP 360 client is available. When CAMP 360 client is unavailable, it is backfilled through the personalization engine (powered by Consumer Insights data).

  • Real-time buying signals
  • Unique audience
  • Actionable segments

Ad Size

300x250, 728x90

Included Solutions

Details

Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Asset Inclusions

Last updated: July 29, 2021

Business Rules

Last updated: July 29, 2021
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Audience targeting
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Other
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Local Reseller/Tier 3
Certified
Major Accounts
Pages
Make Subject Page
Search Form
Vehicle Details Page
Optional: Audience Off Site (make/model)
Optional: Research/Editorial (make/model contextual target)
Segments
  • Convertible
  • Coupe/Hatchback
  • Sedan
  • SUV/Crossover/AWD/4WD
  • Truck
  • Van/Minivan
  • Commercial
  • Wagon
  • Luxury
  • Hybrid/Electric
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 320x50
  • 300x600
  • 306x435
  • 728x200
  • Custom
Option to Serve 3rd Party
Lead Time 5 business days