OEM Solutions

Audience Targeting – 2020

How It Works

Premium Audience/Contextual Bundle includes:

  • Search Form Desktop medium rectangle 300×250
  • Search results page (includes mobile app) 300×250, 320×50
  • Vehicle details page – medium rectangle 300×250
  • Vehicle details page mobile 320×50
  • Optional: Research/editorial medium rectangle 300×250 (make/model contextual target)
  • Optional: Audience Off Site (Make/Model), 728×90, 300×250

Audience Onsite for segment sponsorships:

  • Audience Onsite New Car Segment Sponsorship: 300×250, 728×90, 728×200, 306×435, 320×50, 320×250
  • Audience Onsite CPO Segment Sponsorship: 300×250, 728×90, 728×200, 306×435, 320×50, 320×250

Ad Size

300x250, 728x90, 320x50, 306x435, 728x200, 320x250

Details

Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Audience Targeting Page Name: Search Form Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Search results page Ad Size: 300×250, 320×50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Vehicle details page Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Vehicle details page Ad Size: 320×50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Research/editorial medium rectangle Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Audience Off Site (Make/Model) Ad Size: 728×90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Audience Off Site (Make/Model) Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Partner:
KBB
Ad Specifications:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Asset Inclusions

Last updated: November 6, 2019
Package Name Page Name Ad Size Ad Name Ad Serving IAB/Custom
Package Name: Audience Targeting Page Name: Search Form Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Search results page Ad Size: 300×250, 320×50 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Vehicle details page Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Vehicle details page Ad Size: 320×50 Ad Name: MMA Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Research/editorial medium rectangle Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Audience Off Site (Make/Model) Ad Size: 728×90 Ad Name: Leaderboard Ad Serving: Third Party IAB/Custom: IAB
Package Name: Audience Targeting Page Name: Audience Off Site (Make/Model) Ad Size: 300×250 Ad Name: Medium Rectangle Ad Serving: Third Party IAB/Custom: IAB

Business Rules

Last updated: November 6, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Audience targeting
Funnel Lower Funnel
Upper Funnel
Supersection New
Used
Other
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Local Reseller/Tier 3
Certified
Pages
Make Subject Page
Search Form
Vehicle Details Page
Optional: Audience Off Site (make/model)
Optional: Research/Editorial (make/model contextual target)
Segments
  • Convertible
  • Coupe/Hatchback
  • Sedan
  • SUV/Crossover/AWD/4WD
  • Truck
  • Van/Minivan
  • Commercial
  • Wagon
  • Luxury
  • Hybrid/Electric
Duration 1 month
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 300x250
  • 728x90
  • 320x50
  • 300x600
  • 306x435
  • 728x200
  • Custom
Ad Size Upgrade Options
Lead Time 5 business days