OEM Solutions

Audience Extension/Premium

How It Works

We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.

  • Desktop/Tablet: 300×250, 160×600, 728×90, 300×600
  • Mobile Creative Dimensions: 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial

Ad Size

300×250, 160×600, 728×90, 300×600, 300×50, 320×50, static interstitial options (320×480, 480×320, 320×420)

Audience Extension Details

Audience Extension creates the opportunity to reach auto shoppers throughout their digital journey to keep your brand and models top of mind.

Use Audience Extensions on the YouTube and the Facebook platform, including Instagram

Cox Auto audience targets include:

  • Intenders –Make & Model –Trade-In
    • Competitors: filter by new, used, and CPO shoppers

Audience Premium Details

Users visit Autotrader.com and are categorized into audience segments based on their interests, which are determined by their previous Autotrader.com content consumption/interactions.

These users are recognized by anonymous cookies and targeted with relevant ads to their interests when we find them on Autotrader.com pages or sites with available ad impressions.

Advertisers purchase the ad impressions segmented by behavior (not the data).

Impressions are non-guaranteed, subject to price competition

Details

Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria
Advertiser:

Tier 1/National, Tier 2/Regional, Local Reseller/Tier 3, Certified

Platform:

Offsite Desktop, Tablet, Mobile

Ad Type:

Standard, non-exclusive: less than 100% of available impressions

Duration:

Any

Geography:

National or Regional

Lead Time:

10 business days

Pages:

Offsite

Targeting:

Data segments to audience intenders, offsite (multiple options)

Ad Serving:

Third Party or Site-served, agency tracking tags optional

Size:

The following sizes apply:

  • Desktop/Tablet: 300×250, 160×600, 728×90, 300×600
  • Mobile Creative Dimensions: 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial

No advertiser priority order

Partner:
KBB
Ad Specs:

All campaigns require fully secure assets. This includes all creative tags (VAST, VPAID, MRAID), all assets within the creative, tracking pixels, and impressions pixels. This includes all URLs in the creative, any underlying Javascript, and all URLs that are redirected from third party tags.

Standard Banner Creative:

  • Desktop/Tablet Creative Dimensions: 300×250, 160×600, 728×90, 300×600
  • Mobile Creative Dimensions: 300×250, 300×50, 320×50, 320×480 static interstitial, 480×320 static interstitial, 320×420 static interstitial
  • Specs for all Standard Banner Executions
    • File Types accepted: Third Party Served HTML5 tags accepted. For Site Served creatives, we require JPG, GIF, or PNG files
    • Default Image Type and Size: JPG, GIF, PNG (40kb max)
    • Max Initial File Load Size: 150KB HTML5
    • Maximum Animation Length: 15 seconds (3 loops/15 second max for GIFs)
    • Maximum Animation Frame Rate: 24 fps
    • Audio Initiation: Must be user-initiated (on click: mute/ un-mute); default state is muted
    • Hot Spot: Not exceed 1/4 size of ad. Only initiated when cursor  on hotspot for 1 sec. Must NOT initiate audio.
    • Requirements: Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
    • Lead Time: Minimum 3 business days before campaign start

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Product approval required for all custom ads not built by Autotrader.

Enhancements

Ad Specs

Last updated: August 5, 2019

Asset Inclusions

Last updated: August 5, 2019

Business Rules

Last updated: August 5, 2019
  • All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

    Product approval required for all custom ads not built by Autotrader.

  Audience Extension
Funnel Offsite
Supersection Offsite
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Major Accounts
Local Reseller/Tier 3
Pages
Offsite
Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Site-served, agency tracking tags optional
Ad Size

The following sizes apply:

  • 160x600
  • 300x250
  • 300x50
  • 300x600
  • 320x50
  • 728x90
  • 320x480
  • 480x320
  • 320x420
Lead Time 10 business days