OEM Solutions

API (Custom Ad Templates)

How It Works

COX Automotive Smart Ads Alignment for Autotrader and KBB. Leverage trusted and reputable content from KBB to power and enrich ads for advertisers

Available Content Data Points: 5 Year Cost to Own, Vehicle Specifications, Fair Purchase Price & MSRP, Consumer Ratings, Expert Ratings & Reviews

Due to insufficient content, API is not available for new vehicle launches

Data-infused ads keep shoppers engaged with unique and dynamic content from a credible source

Leverage Kelley Blue Book’s key data sources to power your advertising message:

  • Consumer Ratings
  • Expert Ratings & Reviews
  • Fair Purchase Price & MSRP
  • Vehicle Specifications
  • 5 Year Cost to Own

Position your brand ahead of the competition with the Smart Ad enhancement

Ad automatically cycles through various data points to display OEM’s wins as compared to each competitive vehicle chosen within the same segment

Ad Size

728x90, 300x250, 472x250, 540x250

Ad Specs


Page Name Included in Package Version Ad Size Ad Serving Tags/Details Required IAB / Custom Targeting Criteria

Desktop, Tablet


Tier 1, Tier 2


Vehicle listings program


Dependent on ad product


1 month

Ad Type:

Dependent on ad product



Ad Serving:

First Party

Ad Size:


Lead Time:

10 business days


1. Static creative accepted in 300×175
Third party served
Maximum file size: 20k
No animation; no expansion
Adhere to submission guidelines
2. IAB 300×250 accepted

Adhere to LEAN Ad Standards, as defined by IAB 2017 New Standard Ad Unit Portfolio


Ad Specs

Last updated: August 1, 2019