OEM Solutions

API (Custom Ad Templates)

How It Works

COX Automotive Smart Ads Alignment for Autotrader and KBB. Leverage trusted and reputable content from KBB to power and enrich ads for advertisers

Available Content Data Points: 5 Year Cost to Own, Vehicle Specifications, Fair Purchase Price & MSRP, Consumer Ratings, Expert Ratings & Reviews

Due to insufficient content, API is not available for new vehicle launches

Data-infused ads keep shoppers engaged with unique and dynamic content from a credible source

Leverage Kelley Blue Book’s key data sources to power your advertising message:

  • Consumer Ratings
  • Expert Ratings & Reviews
  • Fair Purchase Price & MSRP
  • Vehicle Specifications
  • 5 Year Cost to Own

Position your brand ahead of the competition with the Smart Ad enhancement

Ad automatically cycles through various data points to display OEM’s wins as compared to each competitive vehicle chosen within the same segment

Ad Size

728x90, 300x250, 472x250, 540x250, 300x600, 970x250

Ad Specs

Details

Platform:

Desktop, Tablet, Mobile

Advertiser:

National/Tier 1, Regional/Tier 2, Certified, Major Accounts

Pages:

Vehicle listings program

Targeting:

Dependent on ad product

Duration:

1 month

Ad Type:

Dependent on ad product

Geography:

National

Ad Serving:

First Party

Ad Size:

728×90, 300×250, 472×250, 540×250

Lead Time:

10 business days

Partner:
KBB
LEAN Guidelines:

All Ads should adhere to LEAN Ad Standards as defined by IAB New Ad Portfolio.

Enhancements

Ad Specs

Last updated: March 26, 2020

Asset Inclusions

Last updated: March 26, 2020

Business Rules

Last updated: March 26, 2020
  API
Funnel Lower Funnel
Upper Funnel
Supersection
Platform Desktop
Tablet
Mobile
Advertiser(s) National/Tier 1
Regional/Tier 2
Certified
Major Accounts
Pages
All available pages
Segments None
Duration Any
Ad Type Standard, Non-exclusive: less than 100% of available impressions
Geography National
Ad Serving Third Party
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
  • 472x250
  • 540x250
  • 300x600
  • 970x250
Ad Size Upgrade Options
Lead Time 10 business days