Reports, pricing tools and insights to measure and act on your performance, shopper engagement, and ROI. All in one place.
nVision analytics:
Where insights meet action
Welcome to nVision, Cox Automotive’s exclusive digital marketing analytics dashboard. Included with all Autotrader and KBB.com vehicle listings subscriptions, nVision provides actionable reports on your marketing performance and predictive insights based on real shopper engagements. nVision reporting makes it easy to see your dealership’s digital advertising ROI and optimize your results with the performance, market, audience and vehicle inventory data you need.
Explore available reports
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Analyze Digital Retailing
Create accountability on the performance of your digital retailing leads from Accelerate My Deal and Retail360 Deal.
- Go from understanding number of actions in Digital Retailing to understanding what proportion that represents of overall deals
- See a reflection of inbound traffic and pre-deal aggregated activity as a reflection of shopper traffic.
- View aggregation of Digital Retailing metrics, such as Shopper Funnel, Referring Sources, Most Popular Vehicles
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Analyze Inventory
Review your vehicle inventory performance by diving into:
- Vehicle engagement with daily inventory updates
- Customized Quick Views, for reports focused on the metrics that matter most to you
- Vehicle scores to see which units are likely to sell
These key insights give you the power to optimize merchandising in order to get your most desirable vehicles on the front line, and assess lower-scoring vehicles fast so you can clear them out quickly.
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Analyze Leads
A report from nVision that breaks down leads.
- Get detailed insights into leads by email, text, chat, phone and Accelerate My Deal (digital retailing)
- View lead trends over time to quickly identify shifts and optimize your strategy
- Get detailed lead insights, including contact information and lead submission type, for quick and convenient follow-ups
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Analyze Live
Accessing real-time views allows you to:
- Stay informed, with real-time web activity for your inventory, refreshed every six seconds
- Get insights on how to update or enhance listings to increase shopper engagement
- Understand how to optimize your reach with location-based information via live feed
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Analyze Market
See how you rank against the competition in your market to easily identify gaps and gain more market share:
- See your market share based on specific time frames
- Dive into data by vehicle make, as well as type (new, used, or certified)
- View your share of listings, search impressions and VDP views
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Analyze Promotion
A NEW report from nVision, giving you the ability to view performance for specific advertising products with Autotrader.
- Get an on-demand, transparent view of performance
- View impressions, clicks and engagement metrics over any period of time, with the ability to segment by make and Alpha Zone
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Analyze Sales
Better understand the connection of digital marketing activities and lot sales.
- Gain access to data from actual confirmed sales of dealers’ vehicles across Cox Automotive
- View aggregation of existing reports and metrics such as Sold Vehicles, Listing Quality, Sold Vehicle Engagement and more to clearly show car sales
- See sold ZIP+VDP matches to infer a car sale from Autotrader and KBB.com
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Analyze Shoppers
See what’s driving shoppers and buyers to your site, with the ability to:
- See how shoppers engage across your website and other digital channels
- Understand when you’re reaching shoppers in the funnel
- Monitor browsing and buying behaviors
- Optimize your website merchandising and in-store experiences
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Audience Explorer
Inform your advertising and strategy with the power of Cox Automotive data in the following ways:
- Connect your inventory to relevant shopper opportunities by:
- Vehicle type
- Vehicle body style
- Vehicle price
- Vehicle mileage and more
- Understand your audience by identifying key segments in your market, including consumers who are:
- Ready to buy
- Actively shopping
- Casually browsing
- Not currently shopping
- Inconclusive
- Connect your inventory to relevant shopper opportunities by:
Using insights to your advantage:
nVision Tips and Tools
See your digital marketing performance more
clearly than before
Questions or concerns?
Reach out to your Autotrader Rep and dive into nVision to start making decisions today that lead to stronger performance tomorrow.