Press Release: PERQ Adds Kelley Blue Book to Data Providers; Increases Trade-In Leads by 3x

May 23, 2017

KBB GuidePERQ, specialists in personalized, interactive web engagement technology, today announced that it has added Kelley Blue Book, one of the most trusted names in the auto industry, to its list of data providers. The addition has increased the number of trade-in leads generated by PERQ’s FATWIN Web Engagement platform for its dealer customers by as much as 300%.

The integration of Kelley Blue Book’s trusted data with FATWIN offers online visitors increased confidence in the valuations of their used vehicles and a better online experience, which translates into higher conversion. Today, more than 300 dealership websites currently utilizing PERQ’s FATWIN Web Engagement solution.

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