News & Events

Autotrader Celebrates 20th Anniversary as Online Car Shopping Pioneer

Click here to view the full PDF Car shopping has come a long way over the last 20 years, from the days of fliers and circulars, to today’s connected experience seamlessly blending the online to in-store shopping journey. As the first nationwide online car shopping site, Autotrader has been at the forefront of digital automotive […]

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10 Best New-Car Deals For October 2017 By KBB.com

As automakers begin introducing new 2018 models, you can snag a great deal on their 2017 counterparts. The expert editors at Kelley Blue Book have compiled a list of their top 10 lease, financing and cash back deals for new models available through October 2017, with at least half of the spots devoted to leases […]

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Cox Automotive to Participate in Inaugural Automotive Analytics & Attribution Summit

Cox Automotive logo (PRNewsFoto/Cox Automotive)[/caption]Reflecting the growing importance of using data to optimize online advertising in the automotive industry, Cox Automotive today announced three senior industry veterans will be participating in the inaugural Automotive Analytics & Attribution Summit (AAAS), being held November 8-9 in Boca Raton, Florida. AAAS is the first event of its kind […]

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Top Certified Pre-Owned Deals for October 2017, According to Autotrader

Following in the wake of strong September vehicle sales, incentive deals on October’s certified pre-owned (CPO) vehicles certainly don’t fall short, as the time is now for car shoppers to rake in the deals this month. “One advantage for shoppers today is that certified pre-owned cars and trucks are lightly used, and they have a long factory-backed […]

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Kelley Blue Book Offers Financial And Direct Marketing Customers New Capabilities, Enhancements In Self-Service Batch VIN Value-Appending Service

Kelley Blue Book‘s Self-Service Batch VIN Value-Appending Service now offers new capabilities and enhancements to customers using the self-service interface. Batch VIN provides easy, real-time access to trusted new and used-car Kelley Blue Book®Values and configuration data by vehicle identification number (VIN) within Kelley Blue Book’s suite of business-to-business solutions. Financial institutions and direct mail […]

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September New-Car Sales To Rise 1 Percent Year-Over-Year; Replacement Demand In Hurricane Devastated Areas Could Continue Through November, According To Kelley Blue Book

New-vehicle sales are expected to rise 1 percent year-over-year to a total of 1.44 million units in September 2017, resulting in an estimated 17.5 million seasonally adjusted annual rate (SAAR), according to Kelley Blue Book. “September will be another opportunity for the first sales increase of the year, as we project slight growth for the […]

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Autotrader’s New “Shop All The Cars” Marketing Campaign Celebrates All The Car Ads

On the heels of celebrating its 20th anniversary as the first national online car shopping site, Autotrader launches its new “Shop All The Cars” integrated national marketing campaign centered around the site’s unparalleled search experience, providing car buyers the most comprehensive selection of cars, trucks and SUVs. Developed with independent advertising agency Zambezi, the new […]

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Autotrader and Kelley Blue Book Audience Extension Program Reinvents Social Media Advertising

Cox Automotive Inc., an industry-leading digital marketing, financial, retail and wholesale solutions provider for the overall automotive ecosystem worldwide, has announced the launch of a new audience extension product designed to help OEM’s and regional associations boost the performance of their social media advertising. The social media audience extension product utilizes anonymous web site behavior […]

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