News & Events

More Engagement, More Leads, More Deals: All-New Autotrader Delivering More Value for Dealers

Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged to car buyers and dealers at the beginning of 2018. For consumers, the optimizations have yielded a faster and more personalized online shopping experience with true price transparency, contributing to increases in traffic and overall site satisfaction on desktop […]

Read More ›
Personalized Experiences of Today – Video by Jessica Stafford, Autotrader GM

80% of customers are more likely to do business with a company that offers a personalized experience. Autotrader GM, Jessica Stafford gives a view of shopper’s expectations that companies use data to provide a better experience and shares how Autotrader is elevating the automotive industry to present shoppers with the personalized experience they expect. That […]

Read More ›
The Dealer Report: July Issue

In this issue, we’re talking digital retailing – what consumers want from the car-buying process and how you can deliver it. It includes a consumer study, an on-demand webinar, and how to opt in for digital retailing tools. The Dealer Report is a monthly newsletter that offers insights, news and best practices for dealers.

Read More ›
Autotrader Names 10 Hottest SUVs for Summer 2018

As the temperatures continue to rise, breaking heat records across the country, Autotrader editors put together its list of the 10 hottest SUVs for the summer of 2018. These fun, practical vehicles are the 10 most-searched new, used, and certified pre-owned utility vehicles on Autotrader. “Utility tops the must-have list for today’s car shopper, which […]

Read More ›
Best Certified Pre-Owned Deals for July 2018 According to Autotrader

With summer in full swing, dealers are starting to get all-new vehicle inventory on their lots, presenting an excellent window for consumers to take advantage of scorching deals on used or outgoing models from many major automakers, particularly on certified pre-owned vehicles (CPO). “The mid-year point is always a great time for car shoppers to […]

Read More ›
Kelley Blue Book Names Best Family Cars Of 2018

After extensive testing and evaluation, with emphasis on safety ratings, overall value, versatility, amenities, comfort, drivability and technology, Kelley Blue Book’s KBB.com expert editors name their recommendations for the Best Family Cars of 2018. “The biggest news this year might be the mass proliferation of safety, assist and entertainment technologies across these mainstream people-movers,” said […]

Read More ›
Autotrader Reveals Must-Have Automotive Technology For 2018

The pace of technological innovation in the automotive industry continues to accelerate, and consumers entering the market today may be surprised at just how sophisticated the world of cars has become. To help car shoppers navigate the bevy of gadgets, features and functionality now available in 2018 model-year vehicles, the expert editors at Autotrader are […]

Read More ›
10 Best New-Car Deals For December 2017 By KBB.com

End-of-year deals bring big savings to shoppers still searching for 2017 models. The expert editors at Kelley Blue Book have compiled a list of their top 10 lease, financing and cash back deals for new models available through December 2017, with all having been named current or former Best Buy Award winners. “Our Best Buy […]

Read More ›