Oct 30, 2018
Imagine if buying your next car took less time — Autotrader is making it a reality with the national launch of a revolutionary new experience to accelerate the car buying process for consumers. The typical car buyer in the U.S. spends more than three hours in the dealership from start to finish, and for half of new-car buyers in America, that’s entirely too long. Accelerating your deal on Autotrader helps make car buying faster, easier and more enjoyable, and most importantly, can save consumers up to an hour at the dealership, thanks to a simple, more dynamic and integrated online experience.
Consumers are choosing their own purchase path when it comes to car buying —83 percent want to complete some buying steps online and 89 percent want to sign final documents in-store‡, Autotrader starts the shopping process online and helps transition consumers from searching to buying. Once a shopper has chosen the vehicle of their choice on Autotrader, the shopper can structure their deal, including calculating a monthly payment based on their actual information, getting a Kelley Blue Book® Trade-In Value and securing financing, before entering the dealership. At the dealership, shoppers can enjoy a test drive on their prospective new ride and complete the paperwork. Car buyers especially like to sign the final paperwork in person, but for the most part, shoppers get to do the hard work at home and save the fun stuff for their trip to a local dealer. The new Autotrader experience makes prospective car buyers better informed about the vehicle they are shopping for and a much more knowledgeable, confident buyer walking onto a dealer lot.