Aug 7, 2018
Six months into its dramatic transformation, Autotrader is delivering the more dynamic car-shopping experience it pledged to car buyers and dealers at the beginning of 2018. For consumers, the optimizations have yielded a faster and more personalized online shopping experience with true price transparency, contributing to increases in traffic and overall site satisfaction on desktop and mobile devices. These consumer-driven enhancements have led to better exposure and attributable value for dealers with increased engagement of vehicle inventory, higher quality leads, and considerable growth in high-impact value activities, such as phone calls leads, emails leads, chats and texts. Online deal-making also has seen significant engagement with more shoppers initiating their deals directly from Autotrader vehicle detail pages (VDPs) with the ease of Cox Automotive’s new Accelerate digital retailing platform.
“Autotrader’s faster, more personalized online shopping and buying experience is delivering the best of both worlds, helping meet evolving consumer expectations and improving client performance,” said Jessica Stafford, senior vice president and general manager of Autotrader. “Driven by a substantial increase in overall site satisfaction, Autotrader is offering more value than ever before, raising the bar when it comes to generating the highest quality leads to dealers that are converting to real deals.”