Autotrader, Brad Keselowski’s Checkered Flag Foundation Honor American Military Heroes at Upcoming NASCAR Race

Mar 19, 2021

ATLANTA, March 19, 2021 /PRNewswire/ — Autotrader continues its ongoing partnership with NASCAR champion Brad Keselowski’s Checkered Flag Foundation with a special paint scheme to honor America’s military heroes for the NASCAR Cup Series race at Atlanta Motor Speedway on March 21, 2021. The Checkered Flag Foundation’s Tribute 2 Veterans program honors cherished American servicemembers by featuring their names on Keselowski’s No. 2 Autotrader Ford Mustang for Team Penske. This marks the third year Autotrader has presented the Tribute 2 Veterans program, Which also raises money to honor and assist veterans, active military, and their families.

During the latest Tribute 2 Veterans campaign from November 2020 to January 2021, friends and family of former service and active military members submitted names to be featured on the No. 2 Autotrader Ford Mustang. Building upon past success of the Tribute 2 Veterans, this year’s program gives loved ones the opportunity to recognize military family members in addition to active military and veterans, acknowledging the ongoing commitment to the wellbeing of servicemembers and those who play a role in their daily lives.

Cox Automotive, parent company of Autotrader, encouraged employees from all Cox Enterprises, Inc. companies to submit names for the Tribute 2 Veterans. This year’s paint scheme will feature 80 names submitted by Cox employees, alongside more than 200 names in total. The proceeds from each submission benefit the Checkered Flag Foundation. On top of the entry submission contributions, Autotrader is donating an additional $10,000 to the Checkered Flag Foundation to support the important work it does to help those who have sacrificed greatly for their country.

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