Autotrader Tips Off Its 16th Season of NBA Partnership
Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of the NBA.
The brand is the exclusive partner of the NBA on TNT Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled to air throughout this season featuring analysts Charles Barkley, Shaquille O’Neal, Kenny Smith and host Ernie Johnson. Autotrader also will see in-game exposure through the regular season and playoff game broadcasts on TNT and NBA TV, as well as online via NBA.com, reaching millions of fans each week.
“Integrating Autotrader with the NBA has proven to be a very successful marketing strategy for our brand, and we’ve made a great team for more than 15 years now,” said Greta Crowley, vice president of marketing for Autotrader. “Our audiences overlap nicely, and the partnership really is seamless. As one of the most recognized automotive marketplaces, Autotrader is excited to reach millions of NBA fans again this season to help them along the journey of finding the right car.”