Autotrader Surges into New Decade with Bold Solutions to Help Personalize Consumer Experience, Increase Dealer Profit

With the NADA Show 2020 on the horizon, Autotrader is taking the lead with bold new solutions to improve consumers’ online car-shopping experiences and increase a dealer’s return on investment. As a digital retailing pioneer and one of the most-used third-party car listing sites, Autotrader drives into the new decade prioritizing product innovation and introducing enhancements that make the consumer experience seamless and personalized, ultimately delivering more quality leads and higher profits to dealers.

Autotrader’s newest enhancements focus on providing a more relevant and engaging online experience for car shoppers, while helping dealers take a data-driven, personalized approach toward accomplishing their goals. From implementing a search fueled by a proprietary and data-driven relevancy algorithm, to reducing page load time and improving site navigation, to introducing more helpful tools, content and personalized inventory listings, now shoppers can view the most relevant dealer inventory at a faster, more engaging rate on Autotrader, and dealers can better connect with in-market shoppers both on and off the site.

“I talk with dealers every day about how the car-shopping process is changing as consumers demand a more personalized shopping experience, so for dealers to really be successful in 2020 and beyond, they should adopt a consumer-centric approach,” said Jessica Stafford, senior vice president and general manager, Autotrader and Kelley Blue Book. “To help in this process, Autotrader is taking the lead to ensure dealers are equipped to deliver on these evolving consumer expectations. And we are committed to more bold innovation moving forward, reducing friction from the car buying experience and continuing to bridge the gap between consumer and dealer to ensure a transparent, flexible and seamless experience for both sides of the transaction.”

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