Autotrader Shows Car Shoppers the Ease of Online Car Shopping in New “Dealer Chats” Campaign

Jun 8, 2020

ATLANTA, June 8, 2020 /PRNewswire/ — Over the past few months, consumers have adjusted to managing nearly all aspects of life from home, including everything from working to shopping. Even the most difficult tasks can get done from home, like buying a car. Autotrader today announced its latest national advertising campaign, “Dealer Chats,” to show shoppers how surprisingly easy car buying can be in the new normal.

Building on the “Still Moving” campaign, “Dealer Chats” was developed with global creative agency 72andSunny New York to help car shoppers navigate the different challenges they face in the age of COVID-19. The commercial was filmed entirely remote on an iPhone 11 by Tool of North America and “Saturday Night Live” director Paul Briganti. From virtual vehicle tours to delivery at your doorstep, shoppers are looking for digital assistance for every part of their life and need the tools to help them weigh their options from home to order, test drive and eventually purchase. The spot brings the dealership showroom experience to a shopper’s home, with scenes of buyers video chatting and texting with dealers, allowing them to ask all the questions they may have about a car’s features.