Autotrader Drives Customer Engagement, Delivers More Leads for Dealers with New Personalized Digital Car-Shopping Experience at NADA 2019

Autotrader, one of the most-used third party car listings site, will showcase new capabilities at the upcoming 2019 NADA Show that simplify, streamline and deliver a personalized, online car-buying experience to consumers and drive more value for dealers. The ongoing transformation of the Autotrader site helps dealers better engage car shoppers and convert those important leads to sales.

Autotrader’s data-driven personalization and enhancements strengthen engagement at every step, from a more intuitive search, to indicators across the site that drive urgency and encourage leads, to tools for identifying a great price and the ability to start a deal online. These changes mean more quality leads for dealers, with returning shoppers who engage with the new feature for recently-searched vehicles on the Autotrader homepage are two times more likely to submit a lead.

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