Autotrader Debuts Dealer Home Services to Help Sell and Deliver Vehicles Without Requiring a Visit to the Dealership

Mar 24, 2020

ATLANTA, March 24, 2020 /PRNewswire/ — As consumers continue to social distance and shelter in place, Autotrader is helping dealers stay connected to shoppers with the rollout of Dealer Home Services. This suite of solutions assists with “no contact” interactions by offering consumers virtual vehicle tours, test drives at home and local vehicle delivery at no additional cost to dealers.

Today’s car shopper spends 61% of their time online, according to the 2019 Cox Automotive Car Buyer Journey Study, and recent Cox Automotive consumer research shows that 37% of six-month intenders are less likely to visit a dealership in person due to COVID-19 concerns. Extraordinary times demand extraordinary service where online merchandising and digital retailing are more important than ever before. Autotrader is helping provide dealers with tools to reach customers in a way that is both safe and convenient by delivering an easy, informational and virtual shopping and buying experience.

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