Autotrader Changes History for the Better in New “Finally, It’s Easy” Campaign
From sleds to horse-drawn carriages and now, with today’s modern vehicles, people from all eras have been faced with the challenge of finding the best deal for their mode of transportation. Autotrader is bringing excitement and ease back into the car-buying experience with the launch of its new “Finally, It’s Easy” integrated national marketing campaign.
Autotrader teamed with award-winning global creative agency, 72andSunny New York, and Emmy®-nominated director, Derek Waters, to create a hilarious new advertising campaign. Highlighting various moments in the history of transportation, the campaign illustrates how simple the car-shopping process can be, and how second-guessing the deal is now a thing of the past thanks to one of the most recognized automotive marketplaces, Autotrader.