Autotrader and Kelley Blue Book Drive Holiday Cheer with Limited-Edition “Ugly” Sweater Light Up Face Masks and Steering Wheel Covers

Nov 18, 2020

ATLANTA, GA, November 18, 2020 – Like most things in 2020, this year’s holiday season will look and feel different in many ways – including how people will travel. According to a recent survey from Cox Automotive[*], 86% of U.S. adults are planning to hit the road by car or RV this holiday season, versus flying. To make road trips a little warmer and help people drive in style, Autotrader and Kelley Blue Book created limited-edition “ugly” sweater light up face masks and steering wheel covers to spread cheer all season long.

Keeping the holiday spirit alive is more important than ever this year, and so is having the best car for holiday travel. Autotrader and Kelley Blue Book, the trusted names for car buyers, instill confidence in shoppers when it comes to researching, purchasing and maintaining the best car to match their lifestyle and travel needs. With cars becoming more of an escape and safe haven, it is important to keep them looking their best, especially for the 7-in-10 consumers that are committed to purchasing accessories for their cars. And, with people anticipating 1-3 pit stops on their long holiday journeys, having a festive mask readily available will be key.

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