Autotrader and Kelley Blue Book Audience Extension Program Reinvents Social Media Advertising

Sep 25, 2017

Cox Automotive Inc., an industry-leading digital marketing, financial, retail and wholesale solutions provider for the overall automotive ecosystem worldwide, has announced the launch of a new audience extension product designed to help OEM’s and regional associations boost the performance of their social media advertising. The social media audience extension product utilizes anonymous web site behavior data from Autotrader and Kelley Blue Book’s KBB.com – the industry’s two most utilized third-party automotive shopping sites — and in turn allows advertisers to use this data to deliver highly targeted ads on Facebook and Instagram.

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