Autonomous Vehicle Awareness Rising, Acceptance Declining, According to Cox Automotive Mobility Study

In the race for self-driving cars, building consumer trust when it comes to safety is just as important as building the technology. According to findings from the 2018 Cox Automotive Evolution of Mobility Study: Autonomous Vehicles, consumer awareness of driverless vehicles has skyrocketed and the desire for autonomous features is high. The study finds 84 percent want to have the option to drive themselves even in a self-driving vehicle, compared to 16 percent who would feel comfortable letting an autonomous vehicle drive them without the option of being able to take control. The number of respondents that believe roadways would be safer if all vehicles were fully autonomous versus operated by people has decreased 18 percentage points in just two years.

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